Threshers Brand Activation

Industry

Food & Drink

Location

Birmingham

Involvement

Branding
Threshers

Brand Activation for Alcohol eCommerce Platform

Threshers is a national alcohol retailer who required our expertise for the re-launch and brand activation of their new eCommerce platform. We were thrilled to work with such an historic company, established in 1898. Our goal was to showcase the high quality of the product range.

The Challenge: Rejuvenate the Digital Storefront of a Historic Drinks Supplier

Threshers wanted to reinvigorate their online audiences. Their long-standing business success was undeniable, but to retain their industry position we needed to revitalise their digital storefront.

Our Solution: Outstanding Photography & Eye-Catching Design

We began by conducting competitor research to find out where Threshers sat within the wider market. Rather than stick with the industry status quo, we decided to make Threshers stand out from the crowd. We used a bright and exuberant colour palette for all website banners and made the bold decision to re-shoot all the product photography.

A Picture is Worth A Thousand Words

Key to the successful relaunch was standout photography across both the website and social platforms. After viewing the pre-supplied product imagery, we decided to re-shoot the entire product line to bring our ambitious vision to life. Although a huge undertaking, we knew it would be integral to the brand’s success. The striking product images and luxury cocktail photography hugely impacted Threshers’ overall online aesthetic. It transformed the look and feel of the website and improved the overall checkout conversion rate. The images also became an essential component of Threshers’ social media marketing.

For the brand activation, we decided upon a social-first approach. We created a collection of new social content to fit with the brand’s visual identity and art direction. With a stronger focus on the product, there was a brilliant response to the initial campaign and an increase in website conversions.

The Result: Soaring Social Engagement & Website Traffic

Early indications signal impressive results in response to our work with the Threshers’ brand. The social media response surpassed expectations, with 3000+ Facebook likes in the first 2 months. Google rankings have also benefited, after 6 months the site is ranking for more than 3000 keywords.


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