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The Little Village Shop

Emerging supplier of artisanal produce in an authentically local setting.

The Little Village Shop delivers a modern twist on the traditional local retail experience. The KIJO team were tasked with developing a cohesive, relatable brand image for the store which reflected this duality. It needed to be believably rustic while still seeming contemporary. We carried out thorough research of the current market in order to design a logo which would help The Little Village Shop sit above its peers. We planned to counterpoint this logo with high quality photographs of the delicious products that would be available to customers, ensuring immediate engagement with the target audience.



Finding the rustic feel

Packaging goes hand in hand with farm produce, we put focus on how the new brand would look when printed on packaging and textured material, this helped shape our vision of a bold new rustic brand for The Little Village Shop

The Typography 

The Little Village Shop brand was designed from the outset to be bold and distinctive. It needed a typeface to match. We chose lovely black with its sharp sans-serif letterforms - coupled with a healthy amount of letter spacing.

The Colours

The colour palette we chose for the Little Village Shop was made of those that reflected its product. Namely rich greens and earthy browns. The eventual colour chosen for the logo was a deep green.


Our approach when creating the website was focused on placing the shop’s produce in the spotlight. Each page allows the amazing imagery to fill the frame and spill out of it to create a sense of space and engage the senses of every visitor. Getting the mouth watering and the taste buds tingling was a key aim.