KIJO was approached by the Beauty Chambers founder to create a new brand identity for the company. Beauty Chambers has experienced excellent growth over the last 2 years and wanted a brand that represented their new status. It was important that the new brand stood out in a busy market place but used subtle tones that gave an elegant feel.
Using our bespoke branding process we was able to create three original concepts all of which hit the brief. We like to make these decisions tough for our clients by presenting multiple workable options. Deciding the correct colour palette was always going to be crucial and this formed a big part of the options we provided.
With the chosen concept we decided to show off the difference between thick and thin lines that was synergistic with one of the main treatments the brand offers microblading. The lines within the concept where designed to represent hair, with different line weights used to showcase the natural contrast between hair thickness.