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We were commissioned to create a cutting edge interface for the parking kiosks found at many Crowne Plaza locations across the country. We had to come up with a concept that retained the brand’s identity while offering users a streamlined, straightforward experience.

Before getting started on the designs we conducted a series of user interviews and gathering information around current self service systems. Next we mapped out the user journey from the first touchpoint until the final action. We reviewed existing solutions in the marketplace and researched common complaints customers have when using self service kiosks.

User Experience Research

In order to direct our work on the UX, we interviewed prospective users and investigated other self-service platforms that are currently encountered in other contexts. Then we built a framework to track how users would move through the system, from their first interaction to the last button press. By examining rival solutions, we were able to establish where issues lie and work to overcome them so that users would have a more satisfactory experience.

In addition to defining the way that the self-service software would operate, Crowne Plaza also asked us to come up with a rendering of what the kiosk itself would look like, complete with branded elements and ergonomic dimensions. We chose to mock up a design that tied in with the aesthetics of the interface, while also sticking to the requirements that the firm lays down in terms of branding.

Could your user experience be better?

The KIJO team was tasked with designing a new User Interface for Crowne Plaza hotels parking kiosks. The brief was to create something that was unmistakably on brand whilst designing a User Experience that was simple and easy to use.

The kiosk’s had to be designed with touch screens in mind, allowing for quick and easy navigation. To make sure this was the case we made instructions large and clear. The goal should be to spend as little time as possible at the kiosk.

We made buttons easy touch targets along with intentionally creating a colour palette that contracted with the surrounding User Interface.

Before getting started on the designs we conducted a series of user interviews and gathering information around current self service systems. Next we mapped out the user journey from the first touchpoint until the final action. We reviewed existing solutions in the marketplace and researched common complaints customers have when using self service kiosks.

This research gave us a clear picture of the current landscape of self service kiosks and where to channel of design efforts to create the desired user experience.

As an extension to our original brief we were also asked to mockup the physical kiosk in the Crowne Plaza branding. The design would mirror the user interface design in its overall aesthetic and operate within the chains brand guidelines.