Kat & Co approached KIJO to design a brand identity and website for their new business targeting the non surgical cosmetic industry.
Kat & Co identified a gap in the market within the West Midlands area for a service of this kind that provided an excellent user experience.
It was important to design for the target market and the user experience the new clinic was going to provide, we love to design luxury websites and this project matched up well with our preferred design style.
After creating numerous concepts we decided to utilise the font as the key element of the logo icon. The font itself has thin lines and lots of spacing between each character.