Having a website is one the most essential parts of running a business. A strong online presence can help ensure your success as a business too. With the right content and design, you can turn a curious visitor into a returning customer, and even a brand advocate. So, how does one drive a suitable amount of website traffic to their site?
Below, you’ll find 6 essential tips on how to promote your website and boost website visitors. These tips have been put together by the expert KIJO team. Collectively, they have 20+ years experience in building and developing successful websites and driving website traffic to them.
Is all the content on your web pages optimised for search engines? Do you have an SEO strategy in place? People will be able to discover your business via search engines if certain phrases or words are included on your pages. Knowing what these search terms are will make it easier for you to draw in that desired amount of traffic. Certain terms may be brand or product relevant, or they may be an attribution to your brand or product.
At KIJO, we use a combination of Ahrefs and Google Keyword Planner to discover ranking keywords. Ahrefs is a paid-for tool that allows you to analyse your competitors, audit and optimise your site, find the keywords client customers are looking for, track your site’s ranking progress, and discover content and topic ideas. All in one place!
Google Keyword Planner helps you research keywords for search campaigns, tells you how much search volume (how often your target keyword is searched for) and how much traffic can be estimated for the keywords under consideration.
Other keyword tool competitors include SERanking and SEMRush. These tools offer similar keyword research tools and features. The free tool Google Search Console can tell you what keywords your site is already ranking for, which is always worth investigating.
Keyword tools are absolutely worth investing in if you’re serious about building your website traffic. They will help you become a true competitor in your industry’s online market.
Read our KIJO article Keyword Research: The Ultimate Tips and Tricks here.
Crafting content like blogs or articles to include on your website that answers a question or provides a solution to a problem (your product or service often being the solution), can help build your website’s authority. This contributes to your Google ranking too. The more trusted your site is as a resource, the more likely Google is to place it higher on its pages. You can accomplish this by utilising SEO and increasing your site visits.
Posting helpful, reliable, and relevant content can also help you obtain returning users (and potentially customers). Your content should be formatted clearly and be concise. This will help Google determine that it’s readable.
Backlinks – also known as inbound links – are links on other websites that link back to pages on yours. The more quality backlinks you can gain for your site, the higher you’re likely to rank on Google. This will always helps drive website traffic. These tell Google that your brand and content is reputable and trusted. This will boost your ‘domain authority’. However, the site that’s linking to yours should also be reputable and trusted, otherwise the reverse effect can happen.
You can do this by:
KIJO Pro Tip: It’s not just back-linking that can help generate more visitors to your pages. Internal linking (so, links to your service pages from your content pages and vice versa) can also contribute to boosting website traffic.
Nowadays, responsive design is an essential part of a successful website. This means a website provides the same experience from phone to tablet to desktop, without needing a different URL. It adapts seamlessly across multiple devices. This can guarantee more website traffic.
Google prioritises ranking sites that work on mobile before it does desktop-only sites because a user is more likely to access your site from a mobile device in the first instance. So, if your site isn’t working optimally on a smaller size screen, the user is more likely to close the window and visit a competitor. Google is less likely to rank your site highly on its pages too. Both of these circumstances will result in less website traffic.
Social media marketing can help drive traffic to your website, promote website visits and encourage back linking which we touched on above. Every time you post a new piece of content, make sure you share it on your social channels, including LinkedIn.
Additionally, you should research the best time to post on certain channels, create content that’s more likely to be amplified/shared and think about content that’s set up just for your target audience.
Also, when posting, make sure to use relevant and common hashtags as these will help improve the reach of your post (reach refers to how many people it’s seen by).
There really are lots of ways you can attract your target audience to your website. Things to consider include:
Forum Participation: contribute to forums and threads relevant to your business.
Start an Online Community: consider starting a Facebook Group or TikTok channel that looks to discuss shared customer pain points.
Attend Conferences: liaise and advertise your website directly in industry relevant events like conferences.
Host Webinars: Webinars can be a great consideration. They can build brand awareness and, in turn, generate website traffic. Make sure to couple them with a well-planned, social media promotion campaign
Create a Free Tool: Are you tech savvy or have the budget to commission a developer? Think about creating a free industry-relevant tool that users can access can be a great website promotion technique. This can encourage natural investigation of your site and increase awareness of your brand.
Making the time to promote website traffic is important for any business. What’s the point in having a stunning website if no one’s going to find it?
Unsure whether you and your team can accomplish this yourselves? Consider enquiring with KIJO about our KIJO Optimise package. This is a monthly service that provides you with a complete overview of your site’s performance. It identifies key optimisation opportunities that ultimately will help drive more traffic to your site!