Websites

Reviews increase trust, improve conversion rates, strengthen your SEO performance, and provide independent proof of your expertise. When placed strategically, reviews reduce hesitation and help potential customers make faster decisions. In this article, Kirk Thompson, Head of Partnerships at KIJO, explains why reviews matter, how to collect them, and the most effective ways to display them on your website.

If your website is failing, it’s most likely because it’s not doing enough. Conversion-centred web design is about flicking that switch. It’s the difference between a website that “looks cool” and one that actively supports your marketing goals by guiding users towards meaningful action. A conversion-centred approach ensures your website is not only capturing attention and representing your brand, but working for it...

Accessibility in web design has (and rightly so) now become a non-negotiable. Not because of trends, or even compliance alone, but because the expectations of users have changed. This KIJO guide breaks down what accessible web design really means in the UK, what standards matter, where brands most commonly fall short, and how to approach accessibility in a way that’s thoughtful, strategic and aligned with high-quality design.

Mobile-first design is now the baseline of good website design. For Birmingham businesses especially, where local users in a busy and vibrant city are constantly moving between phones, public transport, offices and home working, the mobile experience is often the experience. This guide from the KIJO team breaks down what mobile first design actually means, why it really does matter, and how to approach it properly.

The best brand guideline examples go beyond instructions; they tell a compelling story, capturing the brand’s essence and helping employees feel connected to its mission. Without a clear, engaging set of guidelines, brand consistency can suffer. The team at KIJO have crafted the ultimate guide to brand guideline examples for 2026. Check them out here.

Communication is everything - all marketers know that! But, have you ever paused and really considered: what is your brand saying? More importantly, what does your audience hear? That is where key messages come in...