A look inside the creative and logical minds of the KIJO team.

In this guide, the KIJO team breaks down what headless CMS (content management system) actually means, how it compares to WordPress, when each approach makes sense, and what we typically recommend.

What is the Golden Ratio? Ever wondered why some websites just feel right? Why certain layouts are instantly satisfying whilst others feel… Off? The answer often lies in one of the oldest design secrets in the book – the golden ratio! But, what is the golden ratio? This mathematical principle has shaped everything from Greek...

Grid Design Grid design is one of the quiet methodologies behind clean, balanced and professional websites – the kind users instinctively trust and find easy to navigate.  Whether you work with a design tool like Figma, design for print, or build digital experiences, you’ve almost certainly used a grid. Grids aren’t just organisational tools; they’re...

When designing a website, there’s a delicate balance between aesthetics and performance. A great design is about guiding users, building trust, and making every interaction feel intuitive… And this is where Gestalt principles of design come in. Rooted in psychology, Gestalt theory explains how people perceive and interpret visual information. It’s one of the most...

The best brand guideline examples go beyond instructions; they tell a compelling story, capturing the brand’s essence and helping employees feel connected to its mission. Without a clear, engaging set of guidelines, brand consistency can suffer. The team at KIJO have crafted the ultimate guide to brand guideline examples for 2026. Check them out here.

Communication is everything - all marketers know that! But, have you ever paused and really considered: what is your brand saying? More importantly, what does your audience hear? That is where key messages come in...