UX Design Birmingham
So, your website is not resonating with your users. Your bounce rate is high, your conversions are low. But, why? KIJO’s UX experts can ensure your users find what they are looking for, have a great experience when on-site, and are more likely to convert.
WordPress UX Design
Is UX really that important?” Uh, it’s essential. UX literally dictates whether a website succeeds or feels. Without it, a website can feel convoluted and result in poor engagement.
If your user isn’t engaging with your site, you’ve got a problem. Why? Because they’re just going to leave. The competition is simply too fierce. So, if they’re having trouble finding what they need, can’t get something to function or are overwhelmed with content, that’s exactly what they’ll do. At KIJO, we design functional, workable yet engaging user interfaces and experiences to ensure the time a user spends on your site is increased, and the rate of which they leave decreases. The more time spent on your pages, the more likely they are to become a customer of yours.
Where do you want your user to go and what do you want them to do? These are the questions we ask of you so we can tailor these desired outcomes from your user. Without clear answers to these questions, a website can end up feeling bloated, frustrating and confusing which causes a user to close down the page. We’ll look at the structure of your navigation, hone in on user journey mapping, make sure there’s a visual differentiation between multiple user paths, ensure it’s quick to find information and implement clear signposting. We’ll ensure our suggested journeys work via non-bias user testing too.
Ensuring your user leaves remembering who you are and what you do is vital for securing conversions and building brand awareness. We’ll capture your brand’s tone of voice, make the benefits of your service/product stand out, position your value proposition appropriately and promote accessible language across your pages. We’ll then make sure this is working by using a 5-second user test where we ask non-bias users what the key messages are after they’ve viewed your page for 5 seconds.
If the structure of a page is convoluted, that’s exactly what a user will be too which negatively impacts brand trust and the likelihood of conversion. We’ll implement storytelling techniques and naturally lead your user through your page. We’ll cleverly input clear trust signals, heading structure, and make your benefits, features, and solutions to problems pop. We’ll ensure your user knows exactly why, what, how, who and where you are from your pages, fortifying brand awareness and user confidence.
A website needs to convert. If it’s not, that’s just bad business, isn’t it? We’ll look at your primary and secondary user calls to action (CTAs), making sure a user knows exactly what you want them to do and how they can do it. We’ll assess your conversion funnels, and ensure the checkout or enquiry experience is improved and secured, reducing clicks to get them where you want them to be. We’ll consider upselling techniques, enquiry methods and pop-ups, all tailored to keep your user in the flow of purchase.
Alongside getting your UX in tip top condition, we’ll purposefully position your brand to make sure your users trust you, remember you and return to you. We’ll look at your design system, brand messaging, typography, iconography, and other user interface components which provide consistency and a sense of brand reliability and a distinctive identity. This will set you apart from your competitors.
Without engaging interactions, a website can be underwhelming and ultimately unmemorable. User interfaces include elements like buttons, controls and interactive features; the things that make a website stand out. If they’re looking good but difficult to use though, this can cause users to close the window. We work with clients to design new interfaces or improve existing ones. We ensure they’re designed simply, are easy to use and function well as well as look impressive and stick in user’s minds.
UX Design Birmingham
Here are some of the techniques we use at KIJO:
WordPress UX Agency Birmingham
We might not be for everyone; we only work with businesses where we know we can make a difference. We design our sites with precision, and build them to perform.
Live design systems
UI components designed
UX Design Birmingham
Let’s run you through our process which has delivered over 100 successful WordPress projects.
UX Design Birmingham
We’ve worked with these clients and they expected results. Don’t worry, we’re not just going to show you a collection of logos! Here’s some actual, measurable results we’ve achieved:
UX Design Birmingham
Having worked across many different sectors, through tried and tested experience, we know what’s important and what’s effective.
We’ve worked with healthcare companies and university hospitals in conjunction with the NHS to create simple, effective websites for both patients and practitioners.
Public sector organisations often have multiple stakeholders and complex offerings for which existing websites are poorly equipped. KIJO’s web design team streamline information into targeted, logical user journeys, helping people find what they need quickly and easily.
We’ve built and developed sites for high-end cosmetic and aesthetic companies and brands that are both functional for their professionals, and appealing for their clients.
Elevate your brand and inspire your users with luxury website design. An elegant, well-designed website can highlight the quality and heritage of your brand, delivering everything your brand deserves.
We have worked with leading establishments such as Birmingham City University, University of Birmingham and MICRA. Students, Parents and Teaching Staff all need access to specific information types. Achieve this across a visually consistent website and keep everyone informed.
Our eCommerce websites are built with WooCommerce, an open source WordPress platform which offers secure payments, configurable shipping options and full customisation options. Optimise conversion rates with bespoke checkout flows from KIJO.
We are experienced in working with technology companies that require complex, specialist and unique information to be displayed and delivered in an uncomplicated way. KIJO’s expert team will build and deliver a site that speaks to the user, is assured in its messaging and has a clear purpose.
We have worked with leading and specialist recruitment companies to build clear, inspired and aspirational websites that are functional for candidates and employers alike. Our web design team will tailor each user journey in a focused, complementary way, helping people apply and enquire with ease.
We’ve worked with automotive businesses to create websites that stand out from the crowd and help transform web presence. Our team of professionals design and build websites that authentically display the product offering, build on brand and increase leads and enquiries.
UX Design Birmingham
We’re fortunate to have worked with brilliant clients who have said some very nice things about our team and how we do things.*
(*And we didn’t have to pay them!)
"Working with KIJO was a genuine joy from start to finish. Every meeting presented new and exciting ideas, copy, advice and designs. I’d look forward to seeing what they’d come up each time, and progress was rapid and positive.Each team member excelled and together they’ve provided us a solid brand and website to allow the company to grow."
Director, Skyscape
"Creative, commercial, well organised, proactive – terms which can’t often be applied to one organisation, but in the case of KIJO they describe the service we have received perfectly. So pleased with the work they have done for us."
Co-Founder, Duel Gaming
"Extremely happy with the outcome as the net product is amazing. Team at KIJO is world class, approachable and know what they are doing. Highly recommended."
Managing Director, ClickGP
UX Design Birmingham
If you’ve still got some questions, these are the most frequent ones we get.
At KIJO, we use Figma and After Effects (Motion). We work with Figma in particular because it’s cloud based and offers great collaboration features. It plays host to brilliant prototyping features too which enables the team to create realistic website prototypes in-situ. It then allows us to easily share these files with our clients.
A design system is essentially a set of rules and guidelines regarding all aspects of styling across a website. It breaks a website design (and all accompanying digital products) down into all the key, smaller elements. These elements include typography, button styles, UI elements, colour palettes, spacing rules and form inputs. This not only speeds up every stage of product development, but improves the customer experience by ensuring consistency, familiarity and accessibility at every user touchpoint.
We use a variety of testing methods depending on your website’s specific goals and aspirations. These include:
- Hotjar
- Lighthouse
- User
- Testing
- Surveys
- Analytics
