Olympian Motors are a manufacturer of electric cars, offering modern EV technology combined with classic aesthetics.
The company approached KIJO to help transform their web presence into something that matched their unique and luxury offering.
Their existing website was basic and lacked depth and user engagement. They needed our help in creating a website that would accurately position themselves as a leading EV manufacturer to the luxury market.
in preorder revenue in first 6 months
of users able to identify key messaging on user test
The main project goal was to increase the number of pre-orders to 500 by the end of 2022 to allow Olympian Motors to scale and launch new products. There is a number of things we put in place to ensure this happens.
Firstly, we ensured there was prominent CTAs directed towards the pre-order with the use of a sticky button and a large CTA at the base of every page.
A focus was put on ensuring the product looked great to peak the interest of users through the use of lifestyle imagery, product configurators and animations of the car.
We also revamped the pre-order form for a much smoother, more engaging experience.
One of the goals of the project was to increase investment from $1m to $10m within 12 months. We created a dedicated invest page aimed at enticing potential investors to buy into Olympian’s vision. This allowed us to show relevant content that to the investors such as a pitch deck and a partners/testimonial section for trust signals.
Another goal of the project was to ensure the brand messaging was clear and well received by the target audience. We felt that the value proposition should be clear and obvious within 5 seconds of opening the website so we made sure the hero banner reflected this.
Olympian Motors is all about the lifestyle aspect. We promoted this lifestyle throughout the website including the home page to resonate with the target audience.
The visual messaging also needed to resonate with the target audience. We created a design system with a focus on James Bond style minimal aesthetics.
