ProMD Health, a US based clinic offering aesthetic and anti-ageing treatments, came to KIJO in need of a new website.
Their existing site was dated and contained an overwhelming amount of information. The brand needed a total website refresh to bring their online presence up to date and create a more streamlined user journey.
increase in total monthly users since website launch
of users able to reach intended goal during user testing
of users able to identify key messaging during user testing
In order to help increase conversions, we implemented several strategies. These included ensuring that the client’s brand messaging was clear and consistent, optimizing call to actions (CTAs) across the site to make it easy for users to book appointments, introducing a sticky CTA that followed users as they scrolled, and adding time-sensitive pop-ups to encourage users to take action. We also introduced motion effects throughout the site to create an engaging experience for visitors.
To improve the user journeys on the website, we implemented several changes. These included visual separation of services with color coding, access to all services from the home page, improved navigation structure and landing page structure adding more engaging content, and a site-wide search bar. We also introduced a questionnaire that provided a personalized experience based on the answers given by users.
We recognized that the key messaging on their franchise offering on the website was not effectively communicating the benefits of joining their network. To improve this, we first identified a new value proposition that clearly articulated the unique advantages of becoming a franchisee. We then introduced insightful content on the landing page that provided more information about the process of becoming a franchisee and the benefits of joining the network. We also included relevant news and industry statistics that demonstrated the strength and success of the client’s franchise.
