The Holyrood Distillery team approached KIJO to help improve their digital presence through the build of a brand new website.
The distillery based in Edinburgh adopt an innovative approach to distilling with “hands-on tours offering full exposure to the process” and already had a strong brand, what they lacked was an engaging online footprint.
Through the creation of a new website, we were able to help the distillery to tell their brand story and convert users, as well as offering an easy way for the team to update the content and build new landing pages in the future.
increase in eCom revenue month to month (Dec 23 - Jan 24)
increase in organic traffic in 12 months
The primary goal of the website was to increase conversions across the shop and tour booking pages. We ensured these pages were more engaging and informative with bold visuals and personalised content.
Holyrood’s previous website failed to articulate the story behind the main or sub brands. We dedicated pages of the website to this purpose with the introduction of an ‘Our Story’ page and a further page for each sub brand to sit under ‘Our Brands’.
The ability for the client to update and add new content was a key consideration for the website. As Elementor Experts, we advised an elementor build with its easy to use, no code approach. We also created custom post types for Tours and Awards meaning the client can add this content directly in the WordPress CMS.
