Web Design Background

Chelsea Psychology Clinic

Client

Chelsea Psychology Clinic

Location

London

Services

Website Design

Website Development

Information Architecture

User Journey Mapping

Design System

Wordpress

Brand Strategy

Brand Positioning

Brand Values

Brand Identity Design

Brand Tone of Voice

A Luxury Design to Promote Trust in an Experienced Psychology Brand

Private psychology and psychiatry clinic, The Chelsea Psychology Clinic, is based in the heart of affluent Chelsea, London.

They came to KIJO looking for a new website that would represent the expectations of the clinic’s clients and position themselves as a professional, experienced and luxury psychology clinic.

Their current website was dated and lacked innovation and excitement.

74%

of users able to reach intended goal on user test

90+

on Google Lighthouse scores

Chelsea Psychology Clinic
Chelsea Psychology Clinic

Simplified User Journeys

We simplified the user journeys to reach the clinics primary goal of increasing customers. We did this through carefully positioned CTAs, a refined navigation with intuitive dropdowns and sections and pages targetted at specific audiences, specific types of therapy or difficulties.

Chelsea Psychology Clinic
Chelsea Psychology Clinic

UK & International Expansion UK

The Chelsea Psychology Clinic wanted a website which allowed for expansion across the UK as well as into international areas such as Dubai. We created two targetted pages aimed at assisting this, a corporate page and an online page which points towards the online video platform that we have created.

Chelsea Psychology Clinic
Chelsea Psychology Clinic

Improve SEO Rankings

SEO was a big factor in the redesign. We created single pages which would act as landing pages for all of the popular keywords that we identified so if someone searched a specific therapy or difficulty, there was a page for that. If you searched for a service such as individual or online therapy, there was a page for that. There was also pages targeted at specific audiences such as adults or children & adolescents. There was also a tiered blog which aimed at pulling in traffic into different categories.

Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic

Recruit & Retain Employees

We created a team and careers page aimed at recruiting and retaining the highest quality employees. We portrayed the benefits and the values of the clinic on these pages.

Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic

Brand Values

We created some supporting material to assist business operations and promotional activites. The monochrome stationery looks both professional and abstract with the use of a background pattern.

Typography

The brands typography is bold and elegant with the use of a traditional Serif called Quiche Sans complimenting a clean San-Serif called Poppins. The inclusion of a script font called Amoret Sans adds a human and classy touch to the brand.

Chelsea Psychology Clinic
Chelsea Psychology Clinic

Corporate Literature

The corporate literature was understated giving the brand the space it needed to shine through and portray a high end feel.

Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic

Supporting Material

We created some collateral to support the operations and marketing of the brand such as a presentation deck, a lifestyle brochure and posters.

Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic

Social Media

A key part of the brands marketing is through social media so we put emphasis on ensuring it looked great. We tidied up the profile assets and produced templates for any future posts.

Chelsea Psychology Clinic
Chelsea Psychology Clinic

Brand Guildlines

We created a brand guidelines displaying brand rules and standards to ensure consistency across all application.

Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic
Chelsea Psychology Clinic