A look inside the creative and logical minds of the KIJO team.

Ever wondered why some websites just feel right? Why certain layouts are instantly satisfying whilst others feel… Off? The answer often lies in one of the oldest design secrets in the book - the golden ratio!

Whether you work with a design tool like Figma, design for print, or build digital experiences, you’ve almost certainly used a grid. Grids aren’t just organisational tools; they’re a design language. They bring order, structure, proportion and visual harmony to layouts. In this article, we break down what grid theory means, how website grids work, the most common grid types, and how you can use grid design to improve your user experience (UX) and responsiveness.

When designing a website, there’s a delicate balance between aesthetics and performance. A great design is about guiding users, building trust, and making every interaction feel intuitive… And this is where Gestalt principles of design come in. Rooted in psychology, Gestalt theory explains how people perceive and interpret visual information. It’s one of the most...

The best brand guideline examples go beyond instructions; they tell a compelling story, capturing the brand’s essence and helping employees feel connected to its mission. Without a clear, engaging set of guidelines, brand consistency can suffer. The team at KIJO have crafted the ultimate guide to brand guideline examples for 2026. Check them out here.

Communication is everything - all marketers know that! But, have you ever paused and really considered: what is your brand saying? More importantly, what does your audience hear? That is where key messages come in...

So, you’re on the hunt for website design inspiration? We thought it would be useful for our audience of marketing managers and business owners who are considering a new website to pull together a KIJO Lookbook. The lookbook consists of 20 cool websites that we’ve discovered on the internet, and these sites prove that great web design is never one-size-fits-all...