Generative Engine Optimisation (GEO): Future-Proofing Your Website for AI Search

Search is changing.

Google and traditional search engines are no longer the only gatekeepers of online discovery. Large Language Models (LLMs) like ChatGPT, Claude, and Google’s Gemini are increasingly shaping how people find information, products, and services. The question is:

Is your website optimised for AI-driven search results?

This is where Generative Engine Optimisation (GEO) comes in. If SEO helped websites rank on search engines like Google, GEO is about ensuring your brand and content remain visible within AI-generated responses.

At KIJO, we’re leading the way in optimising websites for LLMs with our new GEO service. In this article, we’ll learn about generative SEO, explore how Generative Engine Optimisation works, practical steps you can take today, and why businesses should start preparing now.

About Generative SEO – Generative Engine Optimisation (GEO)

GEO is the process of optimising your website’s content and structure so that AI-powered chatbots and generative search engines reference, recommend, and cite your site in their responses.

Traditional SEO focuses on ranking for keywords in search engines like Google. GEO, on the other hand, is about making your content easily digestible, verifiable, and useful for AI-generated results.

As Rand Fishkin recently pointed out in a LinkedIn post, people are increasingly using AI tools to find information. That means your content needs to be optimised for both traditional search and AI-driven discovery.

Let’s learn more about generative SEO and why GEO matters for your website.

Why Generative Engine Optimisation (GEO) Matters for Your Website

• AI Search is Growing Rapidly – Users are bypassing traditional search engines in favour of LLMs like ChatGPT and Gemini. If your website isn’t optimised, you’ll miss out on AI-driven traffic.
• Content Credibility Will Determine Visibility – AI tools prioritise sources that are credible, structured, and trustworthy.
• Generative Search Will Replace Traditional Queries – Google’s Search Generative Experience (SGE) is already integrating AI-generated answers. If your content isn’t properly formatted and structured, it won’t be referenced.

How to Optimise Your Website for Generative Engines

1. Create AI-Friendly, Well-Structured Content

AI models extract structured information from websites. Your content should be:

• Well-Formatted – Use clear headers (H1, H2, H3), bullet points, and concise paragraphs to improve readability.
• Concise Yet Informative – AI models prioritise direct, to-the-point answers. Avoid fluff.
• Fact-Based & Data-Backed – Cite reputable sources to enhance trust and authority.

KIJO Pro Tip: Write FAQs at the end of key content pages, structured in a question-answer format (like this one!). AI models often scrape FAQs to generate responses.

2. Use Schema Markup for AI Readability

Structured data (Schema Markup) helps AI understand your content better. The most important schema types for GEO include:

• FAQ Schema → Helps AI identify answers to common questions.
• Author Schema → Ensures your expertise is recognised and cited.
• How-To Schema → Highlights step-by-step guides in generative results.

KIJO Pro Tip: Use Google’s Structured Data Markup Helper to implement Schema on your key pages.

3. Build a Strong & Trusted Online Presence

LLMs prioritise content from trusted brands and experts. To improve your credibility:

• Get mentioned in high-authority sources (e.g., industry blogs, news sites).
• Maintain an active LinkedIn and social presence.
• Use clear author bios on all articles to establish credibility.

KIJO Pro Tip: If you haven’t already, claim and optimise your Google Knowledge Panel it increases your credibility in AI-driven search results.

4. Improve AI Crawlability & Reduce Barriers

AI tools extract information differently than search engines. Make it easy for them to process your content by:

• Avoiding pop-ups and paywalls that block content.
• Ensuring all key information is available in plain text, not just images or PDFs.
• Using a clear internal linking strategy so AI understands content relationships.

KIJO Pro Tip: Check how well AI tools process your content by asking ChatGPT Plus (using GPT-4) what it knows about your brand. If the answer is limited, your site might not be AI-friendly.

5. Monitor & Optimise for AI Mentions

Unlike traditional search, AI models don’t always link directly to your website but they do reference and cite sources.

• Monitor AI-generated citations in ChatGPT, Gemini, and Perplexity.
• Track referral traffic from AI tools using your analytics platform.
• Regularly update your content to reflect the latest information.

KIJO Pro Tip: Search for your brand name and industry keywords in AI tools like Perplexity AI to see how you’re being referenced.

Why Work with KIJO for Generative Engine Optimisation (GEO)?

At KIJO, we stay ahead of digital trends. Just as we’ve helped businesses dominate Google rankings through SEO, we’re now helping brands prepare for AI-driven search.

Our GEO Service ensures your website is:

• Structured for AI readability
• Optimised with the right schema & metadata
• Designed to be a credible, high-authority source

If you want to future-proof your website and get ahead of AI search trends, book a consultation with us today to learn about generative SEO and GEO and how it can help your website in the long-term.

Let’s optimise your website for the next era of search. Contact KIJO today.

We are also building the Ultimate AI Plugin for WordPress – Elaras