After a significant period of travel restrictions a few years ago, the desire to see the world is growing. In America 2020, the state department issued just 11.7million passports – 43% fewer than in 2019. In 2022, this doubled to 22 million and in 2023 the office was receiving 400,000 passport requests a week. It’s certainly time to capitalise on the growing desire to see the world! Therefore if you’re a travel agency, having a stunning website is essential for attracting customers and standing out from the crowd. That’s why we’ve put together some inspiring travel company web designs for you in this article.
A well-designed travel company website does more than just list destinations; it creates an immersive experience that sparks wanderlust and builds trust with potential travellers. Whether you’re launching a new travel agency or looking to refresh your online presence, finding web design inspiration is key. In this blog, we showcase 3 inspiring travel company websites that blend beautiful visuals, user-friendly features and effective storytelling to capture the essence of adventure.
Let these designs inspire your own travel agency website to help turn those keen browsers into bookers.
A dedicated travel agency website is essential for companies in the travel industry for several reasons.
A website means your business is accessible to customers 24/7 from anywhere in the world. This online presence is crucial for reaching a global audience and catering to the needs of travellers who increasingly prefer to research and book trips online.
A website allows travel companies to showcase their offerings in thorough detail. Through high-quality images, videos and detailed descriptions, a well-designed website can inspire potential travellers by providing them with all the information they need to make booking decisions.
Integrated booking systems on a travel agency website enable customers to easily book flights, hotels and tours directly. This convenience not only enhances the user experience but also streamlines the sales process and thus increases conversion rates.
A professional and informative website helps establish a travel agency’s credibility. It provides a platform to share customer reviews, testimonials and partnerships with other reputable travel brands. This, in turn, builds valuable trust with potential clients.
Having a website is an opportunity to express the unique brand identity of a travel agency. From the design and content to the user experience (UX), everything can be tailored to reflect the company’s values, mission, key messages and target audience. This can help set a brand apart from competitors.
A website is a powerful tool for digital marketing, allowing travel agencies to use SEO, content marketing and social media integration to attract and engage visitors. It also provides valuable analytics on user behaviour. In turn, this helps agencies understand their audience and refine their marketing strategies.
– A visually appealing homepage with high-quality images or videos that capture the essence of their travel offerings.
– Clear and intuitive navigation that directs users to key sections like destinations, packages and the company’s contact information.
– Detailed information on available destinations including descriptions, photos and highlights.
– Customisable tour packages complete with itineraries, pricing and included services. This allows for users to find the best options for their needs at any time of day, across any time zone.
– A seamless, integrated booking system for flights, accommodations, tours and other services.
– Easy-to-use search filters and options to select dates, preferences and other details to facilitate bookings.
– Informative travel guides for various destinations that the company works with or specialises in, including tips, attractions, cultural insights and local recommendations.
– Resources like suggested packing lists, visa requirements, and vaccination information to help customers prepare for their trips.
– A dedicated section for promotions, discounts and special deals to attract a variety of budgets.
– Highlight seasonal offers or last-minute deals to create urgency and encourage bookings.
– A comprehensive “About Us” page detailing the company’s mission, values, history and team.
– Contact information, including phone numbers, email addresses, physical locations (if applicable) and preferably a contact form for enquiries.
– Whilst arguably not essential, a blog featuring travel stories, tips and inspiration to engage visitors and improve SEO is a strong suggestion for a travel agency website.
– Content that highlights different destinations, unique travel experiences and expert advice to position the agency as a knowledgeable resource.
Related Read: KIJO’S 10 Content Marketing Tips
– Live chat support or a virtual assistant to provide immediate help and answer frequent questions in real time, regardless of the user’s time zone or the agency’s business operating hours.
– FAQs and a dedicated customer support page for common queries and issues.
-A secure, reliable payment gateway for hassle-free and safe online transactions.
-Multiple payment options including credit cards, PayPal and other digital payment methods.
We asked KIJO’s expert Senior UI/UX Designer, Danny Findon-Kent to search out and provide a short review on 3 inspiring travel company websites; ones that displayed designs that deliver. Here are the best travel websites (in terms of design) according to Danny’s experience and knowledge.
HAFH (the acronym for “Home Away From Home”) is a North American travel company website that describes itself as the “discovery platform for the modern traveller.”
Why we like it: Danny admired this “clean and minimal layout. The HAFH website hosts some really nice entrance animations on scroll too. The side navigation is very different and distinctive, but despite this, remains supremely functional and is very easy to navigate. The sticky section on the Hotel single page is a really nice way of showcasing the features, and you can’t miss the prominent booking CTA.”
Related Read: The CTA Meaning, Examples & Why They’re Important
Based in Kingston Lisle, UK (between Swindon and Oxford) is Nelson Travel, an award-winning travel company. The agency curates tailor-made journeys whilst keeping the planet’s well-being at heart.
Why we like it: Danny really respected this website’s “luxurious, stylish layout. The animations across the website are very subtle line animations and these complement that classy feel Nelson Travel are clearly after. The background colour section helps break up the page and it holds content really well. Its immersive videos and images are excellent too. A sophisticated site!”
Fulidhoo Tours are a Maldives-specific tour agency.
Why we like it: This website impressed Danny with its “smart use of images in the Fulidhoo Tours’ website titles. This is a really nice feature. The layouts work really well and the fade in background colour is very elegant and classy.”
The 3 inspiring travel agency websites we’ve explored above highlight how the right combination of visuals, functionality and UX can transform a website into a powerful marketing tool.
Whether through immersive imagery, intuitive navigation or engaging storytelling, these examples demonstrate how to create an online presence that not only showcases unique travel offerings but also capitalises on the user’s desire to explore. Use these designs as inspiration to make your travel agency website their ultimate destination.
Like these inspiring travel company website designs? Let us inspire yours. Contact Danny and the team today.
