If you didn’t know it already, interactive content is an incredible way of enticing website users, expanding your marketing strategy and bolstering brand presence.
In this competitive digital age, interactive marketing and content can help you get ahead of the game. It can support you in attracting more users to your site and, more importantly, help you convert them!
Below, the KIJO team have sourced 5 great examples of interactive content on websites. Take inspiration!
Interactive content is content that a user can engage with, manipulate or be captured by on a website. This is anything from infographics and scroll or drag animations, to things like quizzes or on-site calculators. Anything that gets the user to actively participate in the website’s functioning is most likely interactive content.
According to one Demand Gen Report, interactive content is twice as likely to engage a visitor as static content. Prominent brand BuzzFeed reports that 96% of users who start their sponsored quizzes, finish them.
It’s undeniable that if you want to increase your user retention, boost conversion rates, help accrue back links or promote brand awareness, interactive content is seriously worth considering.
Codrops (founded in 2009) describes itself as a “destination for web design and development enthusiasts”. KIJO’s Co-Founder, Jordan Thompson was impressed by these pinned sections. They change as you scroll. “ This example makes you really focus on the content on display. It’s different from a standard slider or carousel. It’s a cool, unique element that highlights the imagery really well.”
Staying with Codrops, Co-Founder, Jordan Thompson loved this example of interactive content too. “These alternative grid animations are a great way of bringing this site to life. Let’s face it, grids can be quite boring but this animated 3D effect makes the grid pop. It’s enticing!”
Mimco Capital is an investment company based in Luxembourg. Website Service Leader, Liam Terry liked this website’s multiple methods of navigation. “It has a standard scroll, but it also offers a side drawer of content. The user is prompted to interact with this via the cursor. Simply click and drag your cursor across the site’s banner. Then, you’re presented with more content. This is a really distinctive, engaging element.”
Explicit Promotions is the world’s largest, 100% organic Spotify and music promotion service. This site’s animated UI really impressed Co-Founder, Jordan Thompson. “Explicit Promotions have chosen to showcase their software product by animating the UI in a 3D space. It’s excellent. From one scroll, it shows the true, close-up detail of the user interface in a way that really captures the attention of the user.”
Trionn is a design agency based in India. Website Service Leader, Liam Terry was very taken by Trionn’s custom cursor. It “creates a smoky trail based on the user’s activity and movement. It encourages the user to engage with the page, delve into the content and stay on the site.”
These 5 examples demonstrate how much possibility there is in interactive content. It can help your website stand out from the crowd and make a captivating impact on your desired user.
Want to stay ahead of the curve? Take note and start brainstorming! What do you think your target audience would enjoy and engage with on your site?
If you think your site needs an overhaul and would benefit from an expert web design team’s professional touch, don’t hesitate to contact us today.
