6 User Experience (UX) Tips for the Ultimate Law Firm Web Design

For law firms looking to attract and retain clients, a good website is a great place to start. However, it’s not just about having a website — it’s about having a user-friendly website that builds trust, offers value, and delivers a seamless experience. The way potential clients interact with your law firm web design can significantly impact their decision to reach out for legal services. That’s where a strong user experience (UX) design comes in.

The team at KIJO have collated 6 key UX tips to help you design a law firm website that resonates with visitors, drives engagement, and ultimately converts prospects into clients.

Related Read: KIJO’s 5 Favourite Law Firm Web Designs That Will Inspire Yours

What Is User Experience (UX)?

UX (user experience) refers to every aspect of a user’s interaction with and experience of a website. For a law firm website, this means the experience should be intuitive, professional, and user-friendly, ensuring that visitors can easily find information, engage with the firm, and trust its credibility. The website design should be functional, seamless, aligned with the firm’s brand, and ultimately create a meaningful and engaging experience for potential clients.

6 UX Tips to Improve Your Law Firm Web Design

1. Simplify Navigation

Any website’s navigation is crucial to its usability. A law firm website often contains multiple pages covering practice areas, solicitor bios, blog posts and contact information. If users can’t easily find what they’re looking for, they’re more likely to leave.

Best Practices

• Use a clean, simple menu with intuitive categories (e.g. Expertise, About Us, Resources, Contact).
• For enhanced navigation, within your mega menu, categorise the different areas your law firm covers with sub categories for different services (e.g. Specialisms > Family Law, Child Law, Fertility Law, Unmarried Couples etc.)
• Implement a sticky header (this is a header that doesn’t move when scrolling commences) to keep navigation accessible as users scroll.
• Include a prominent search bar for users who want to find specific information quickly.

By providing clear and easy-to-follow navigation, you make it simpler for users to explore your website, no matter how complex your legal offerings.

Related Read: 5 Mega Menu Examples to Inspire

2. Showcase Expertise Through Clear Practice Areas

Clients visiting your website need to know right away if your firm specialises in the type of legal support they need help with. Creating a clear, structured layout for your firm’s specialist areas will allow users to quickly find the services they are seeking.

Best Practices

• Display your specialist practice areas prominently on the homepage, either through icon-based sections or simple links.
• Dedicate a detailed landing page for each specialism, offering specifics about your services, common questions, and – if appropriate – relevant case studies or blog posts.
• Use concise, jargon-free language that’s easy for non-lawyers to understand.

3. Include Strong Calls to Action (CTAs) in Your Law Firm Web Design

Your law firm web design should guide users toward taking the next step. Whether that’s contacting the firm, scheduling a consultation, or downloading resources, it should be clear. Calls to action (CTAs) are critical for turning your website visitors into clients.

Best Practices

• Place CTAs strategically throughout your website, particularly on landing pages, team bios, and news pages.
• Use action-oriented language like “Request a Free Consultation” or “Speak with Our Legal Experts Today.”
• Make your CTAs visually distinct — use contrasting colours and ensure they are large enough to stand out on the page.

By providing clear actions, you can guide potential clients smoothly through the conversion process. 

Related Read: The CTA Meaning, Examples & Why They’re Important

4. Build Trust with Team Profiles

People hire lawyers, not just the firms they work with. Your solicitor and lawyer profiles are an opportunity to build personal connections and trust. Highlighting your team’s qualifications, experience, and successes can help convert visitors into clients.

Best Practices

• Include high-quality professional photos of each team member.
• Write concise, compelling bios that emphasise their relevant expertise and specialisations.
• Add testimonials, awards, and case results (where appropriate) to reinforce credibility.

By presenting approachable and skilled solicitors and lawyers within the firm, you give visitors confidence in your ability to handle their legal issues.

5. Create Engaging Content that Educates and Converts

Your website content should not only explain your services but position your law firm as an authority in your field. If relevant, educational content, like blog posts, FAQs, and downloadable resources, can answer potential clients’ questions as well as show your firm’s expertise.

Best Practices

• Create a legal blog that addresses common client concerns, recent legal developments, and – if appropriate – case studies.
• Write clear, concise, and helpful content that’s easy for non-lawyers to understand.
• Include client testimonials and success stories to build trust and demonstrate real-world results.

High-quality content can engage visitors, improve your search engine rankings, and ultimately drive more enquiries to your firm.

6. Optimise Your Contact Forms & Information

At the end of the day, the goal of your law firm’s website is to convert visitors into clients. Therefore, your contact information should be easy to find and your contact forms should be simple and straightforward.

Best Practices

• Place contact details (phone number, email, and address) in the header or footer of every page.
• Create an easy-to-use contact form with minimal required fields to reduce friction.
• Consider offering multiple contact methods, including phone, email, address and a direct consultation scheduling feature.

The easier it is for users to get in touch, the more likely they’ll reach out when they need legal help.

Enhance Your Law Firm Web Design with Good UX

A well-designed law firm website is a powerful tool for growing your client base and obtaining leads and enquiries. By focusing on user experience (UX) design principles — such as intuitive navigation, strategically placed CTAs and engaging content — you can create a website that not only looks professional but also makes it easy for potential clients to connect with you.

By following these 6 UX tips, you can ensure your law firm web design leaves a lasting impression and turns visitors into loyal clients.If you’re a lawyer, a solicitor, or a legal firm, we can provide you with a website design that prioritises UX and converts.

Contact the KIJO team today and discover what we can create for you.