Unfortunately, simply launching a website doesn’t guarantee a steady stream of visitors. To get real return on investment (ROI), you need a clear plan for how to promote your website, boost your traffic, and consistently gain visibility.
With the right strategies, you can turn curious visitors into loyal customers and brand advocates. But, how do you get traffic to your website in the first place?
Below, our expert KIJO team (we’re a web design agency in Birmingham) shares 6 proven ways to promote your website effectively and boost website traffic, drawn from decades of experience designing, developing, and optimising high-performing sites for ambitious UK businesses.
Is your content truly discoverable? SEO is still one of the most cost-effective ways to get traffic to your website. However, it only works if your keyword strategy is on point.
Effective keyword research reveals exactly what your audience is searching for and helps you position your content in front of them. At KIJO, we use tools like Ahrefs and Google Keyword Planner to:
KIJO Pro Tip: Don’t just set keywords once and forget them! Keep auditing your pages to make sure you’re targeting relevant, high-intent terms that actually convert.
Related Read: KIJO’s Ultimate Keyword Research Tips
If you want to boost website traffic long term, your site needs to be seen as a trusted resource. That means publishing genuinely useful content that answers questions and solves problems.
Quality content (like blogs, guides or case studies) helps you:
Create quality content by:
KIJO Pro Tip: Think about different formats of content. Video explainers, infographics and downloadable templates can help widen your reach.
Backlinks (links from other websites to yours) are still one of Google’s biggest ranking factors. More high-quality backlinks = higher authority = more search traffic.
But, how do you get them?
Don’t forget internal linking too! Connecting your pages together helps search engines understand your website and keeps visitors engaged for longer.
Related Read: KIJO’s Ultimate Tips for Improving Your Internal Linking
Mobile now makes up 62.45% of global internet traffic. If your site isn’t mobile-friendly, you’re absolutely losing traffic and search visibility.
A responsive design means your website works perfectly on every device; from phone, to tablet, to desktop. Responsive design means no clunky navigation or awkward resizing. This matters because:
How to ensure your site is responsive:
Related Read: 10 Responsive Design Essentials for a Seamless User Experience
Social media is still a powerful tool for promoting your website and driving direct traffic if you use it with purpose. Make sure to:
KIJO Pro Tip: Encourage sharing by creating content people want to share. Think about snappy graphics, helpful how-tos, or quick tips!
One of the best ways to build trust and long-term traffic is to go where your audience is and join in the conversation.
Ways to do it:
Promoting your website and boosting traffic is never a one-and-done job. It’s an ongoing, everyday investment. But, get it right, and you’ll see steady growth in visitors, leads and revenue.
Need a helping hand? KIJO Optimise is our monthly service designed to keep your website in top shape, from SEO to performance monitoring. This means you’ll never miss an opportunity to grow your website traffic!
Contact us today to see how we can help you promote your website and reach more of the right people.
Looking to discuss your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. During your call, we’ll review your brand’s current performance, discuss your goals, analyse competitor insights, and explore your brand’s potential. Let’s bring your vision to life — book your free consultation via the link below:
