If you’re building a website, you’ve probably asked yourself: why use WordPress? With so many website builders and content management systems (CMS) available, it can be difficult to choose the right one. However, this CMS continues to dominate the web, powering 43.6% (and counting!) of all websites worldwide.
But what makes it the go-to choice for businesses, bloggers, and developers? In this guide, we’ll explore the key reasons why using WordPress is a smart decision and how it can benefit your website.
Here are 7 reasons why you and your business should use this popular CMS.
One of the biggest advantages of WordPress is that it’s open-source, meaning anyone can use, modify, and distribute it for free. One of the advantages of WordPress being open-source is the vast community of developers who continuously improve its functionality, security, and flexibility.
Unlike proprietary website builders that lock you into their ecosystem, WordPress gives you complete ownership and control over your website. This makes it a cost-effective and scalable solution for businesses of all sizes.
Whether you’re a small business, an eCommerce store, or a corporate enterprise, WordPress provides endless customisation options. With over 60,000 plugins and thousands of themes, you can create a unique website tailored to your needs.
Want to add a booking system, SEO tools, or a customer portal? There’s a plugin for that. This popular CMS allows you to build a website with the exact features your business requires.
Related Read: KIJO’s 15 Best WordPress Plugins
If you’re serious about ranking on Google, WordPress is one of the best CMS options for SEO. It offers:
By choosing WP, you’re setting your website up for better visibility and higher rankings.
A common misconception is that WordPress is only for developers. In reality, it’s incredibly user-friendly. Thanks to intuitive page builders like Elementor and the Gutenberg editor, you can design and manage your site without touching a single line of code.
This makes it an ideal solution for business owners and marketers who want control over their website without relying on developers for every update.
Security is a top priority for any website. WordPress has a strong security framework that is regularly updated to address vulnerabilities. Additionally, you can:
With the right security measures in place, WordPress can be just as secure as any other website platform.
If you want to sell products online, WordPress + WooCommerce is the perfect combination. WooCommerce powers over 30% of all online stores, offering:
Unlike Shopify or Wix, WooCommerce gives you full ownership of your eCommerce store with no restrictions on scalability.
WordPress is used by small startups and global enterprises alike. Major brands like Renault, Bloomberg Professional Services, and TechCrunch trust it because it scales effortlessly. Whether you’re starting with a simple blog or building a high-traffic corporate website, WordPress can grow with your business.
So, why use WordPress for your website? The answer is simple: it’s flexible, cost-effective, SEO-friendly, and scalable. One of the advantages of it being open-source is the continuous innovation and support from a global community, ensuring your website remains cutting-edge.
Whether you’re a business owner, marketer, or developer, WordPress provides the tools and freedom to create a powerful online presence. Ready to get started? Contact our expert team to discuss your WordPress project today!
Need expert guidance on your WP website? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. During your call, we’ll review your website’s current performance, discuss your goals, analyse competitor insights, and explore the potential of a WordPress-powered website. Let’s bring your vision to life—book your free consultation via the link below:
