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Crucial Trading are a worldwide luxurious floor covering supplier and manufacturer.
The Problem
Purchasing online is convenient and fast, however purchasing a permanent bespoke piece for your house is a risk. Texture, feeling, colour, reflection, these things can usually only be determined in person. As creatives and technology experts, how do we bridge the gap between the brick and mortar shopping experience and the online retail experience?
Creative Director
Why are these problems important?
Sample orders conversions
Low rug orders
Uninspiring customer experience
Sample orders conversions
Low rug orders
Uninspiring customer experience
How did we identify the problems?
Client Interviews
User Metrics & Testing
Research & Discovery
How was the website performing?
Was the User Journey clear?
Where was the website losing traffic?
Strategy
Navigation & User Journey
Homepage Layout & Design
Rug Builder Technology Stack & User Interface
Inspiring Customer Experience
Solutions
Navigation
Homepage
3D Rug Builder
Augmented Reality App
We opted to use Augmented Reality inside a native application – making it easy to place the rug on any floor and envision inside any physical room. Using ARKit on iOS the app allows you to scan for flat surfaces such as the floor of your house. Once a surface is found you can access all the rugs in your Crucial Trading account, resize the rug and then when your happy lock it in place. Move around your home and the rug stays locked in position – as it was there for real. A quick sharing option allows you to share your new creation with friends and family.
Inspire is unique in that it allows you to create a completely bespoke rug and then place it onto any floor within minutes. This is in contrast to other offerings whereby you are only able to choose from a fixed pre-set product range.
The key innovations of Inspire are the synergy between the 3D rug builder and the AR app, real materials for maximum realism, the endless amount of possible combinations and finally the ability to place these combinations using AR into a room.
Results
Marketing Manager