The Crucial Trading native app was lacking in engagement and was disjointed from the company’s website and rug builder.
Crucial Trading, therefore, asked KIJO to revamp their native app, creating consistency and congruence between this, their website and rug builder with the goal of increasing user downloads and conversions.
increase in rug orders
increase in total sample orders
increase in samples per orders
increase in value of samples orders
An engaging account area allowing users to access saved rug designs and view the rug in their space by using the AR feature.
We integrated the rug builder technology we developed for the website into the app. The UI was revamped to work within the parameters of a mobile device. A focus was put on giving as much clear space to the rug as possible and minimising the interface giving it maximum emphasis.
We improved the existing Augmented Reality functionality to be more intuitive and less dependant on the website. The interface is now much more informative and walks the user through the process of viewing a rug in their space with clever prompts. We have removed any pain from the experience by introducing saved rug and rug building abilities directly in the app.
We introduced a swatch library into the app similarly to the website allowing the user to browse through products and order samples.
We introduced a simple process for users ordering samples of their favourite products. Using saved details from the account area, ordering a sample takes an impressive 2 clicks.
We introduced an inspiration section giving users help finding their perfect rug. This pulls in imagery of the Crucial products in live environments. There is also the ability to access the product pages of the products on show in the photography so users can explore them in more detail.