A look inside the creative and logical minds of the KIJO team.

If your website is failing, it’s most likely because it’s not doing enough. Conversion-centred web design is about flicking that switch. It’s the difference between a website that “looks cool” and one that actively supports your marketing goals by guiding users towards meaningful action. A conversion-centred approach ensures your website is not only capturing attention and representing your brand, but working for it...

Accessibility in web design has (and rightly so) now become a non-negotiable. Not because of trends, or even compliance alone, but because the expectations of users have changed. This KIJO guide breaks down what accessible web design really means in the UK, what standards matter, where brands most commonly fall short, and how to approach accessibility in a way that’s thoughtful, strategic and aligned with high-quality design.

Mobile-first design is now the baseline of good website design. For Birmingham businesses especially, where local users in a busy and vibrant city are constantly moving between phones, public transport, offices and home working, the mobile experience is often the experience. This guide from the KIJO team breaks down what mobile first design actually means, why it really does matter, and how to approach it properly.

In this guide, the KIJO team breaks down what headless CMS (content management system) actually means, how it compares to WordPress, when each approach makes sense, and what we typically recommend.

Ever wondered why some websites just feel right? Why certain layouts are instantly satisfying whilst others feel… Off? The answer often lies in one of the oldest design secrets in the book - the golden ratio!

Whether you work with a design tool like Figma, design for print, or build digital experiences, you’ve almost certainly used a grid. Grids aren’t just organisational tools; they’re a design language. They bring order, structure, proportion and visual harmony to layouts. In this article, we break down what grid theory means, how website grids work, the most common grid types, and how you can use grid design to improve your user experience (UX) and responsiveness.