A look inside the creative and logical minds of the KIJO team.
Grid Design: Grid Systems & Grid Theory in Website Design
Grid Design Grid design is one of the quiet methodologies behind clean, balanced and professional websites – the kind users instinctively trust and find easy to navigate. Whether you work with a design tool like Figma, design for print, or build digital experiences, you’ve almost certainly used a grid. Grids aren’t just organisational tools; they’re...
The Gestalt Principles of Design in Websites & UX
When designing a website, there’s a delicate balance between aesthetics and performance. A great design is about guiding users, building trust, and making every interaction feel intuitive… And this is where Gestalt principles of design come in. Rooted in psychology, Gestalt theory explains how people perceive and interpret visual information. It’s one of the most...
The Ultimate Guide to Brand Guidelines (+ Examples) in 2026
The best brand guideline examples go beyond instructions; they tell a compelling story, capturing the brand’s essence and helping employees feel connected to its mission. Without a clear, engaging set of guidelines, brand consistency can suffer. The team at KIJO have crafted the ultimate guide to brand guideline examples for 2026. Check them out here.
Key Messages: How To Develop & Master Your Key Messages (With Examples)
Communication is everything - all marketers know that! But, have you ever paused and really considered: what is your brand saying? More importantly, what does your audience hear? That is where key messages come in...
The KIJO Lookbook: 20 Cool Websites That Will Inspire Your Next Design
So, you’re on the hunt for website design inspiration? We thought it would be useful for our audience of marketing managers and business owners who are considering a new website to pull together a KIJO Lookbook. The lookbook consists of 20 cool websites that we’ve discovered on the internet, and these sites prove that great web design is never one-size-fits-all...
32 Bad Websites (The Worst!) + Bad Design Examples
According to Forbes, 78% of UK businesses have a website now. 83.5% of those said that their website plays a big part in their business. So, having a well-designed site is imperative! Yet despite this, bad websites still flood the internet. But, what makes a bad website? Here's 32 of the worst designs our team could find and what makes them dodgy...