Did you know that around 70% of consumers trust bloggers’ opinions over those of prominent public figures? This may not come as a surprise, but it highlights a significant challenge for blog websites — how do you make your blog website design stand out?
Whilst high-quality content is essential, it’s not the only factor that keeps readers engaged. Blog website design plays a crucial role in user experience. If the content is brilliant but the design is weak, visitors will likely go elsewhere. Striking the right balance between text, images, and navigation can be challenging.
That’s why the KIJO team (a web design agency in Birmingham) has curated 21 blog website examples that seamlessly blend aesthetic appeal, well-written content, and exceptional functionality. The result? Stunning, effective blog design that engages and inspires.
Help Scout’s blog focuses on customer service excellence. Its minimalistic approach proves that sometimes, less is more. A sleek progress bar at the top adds a visual touch, while clear, non-intrusive share buttons and a persistent call-to-action (CTA) for email sign-ups enhance usability. This blog website design strikes the perfect balance between text and visuals for a clean, highly readable experience.
Related Read: Understanding the Importance of Calls to Action in Marketing
Since 2008, Webdesigner Depot has been an authority on web design. Their blog is not just aesthetically pleasing but also highly functional. The intuitive layout ensures seamless navigation, making it an exemplary blog website design.
Mashable delivers an exceptional homepage layout with bold header imagery and well-structured content. In this blog layout example, trending articles and a ‘Recommended for You’ section make content discovery effortless, while a clear and visually appealing email sign-up bar ensures user engagement.
Targeting a female audience, Brit + Co’s blog design exudes warmth and charm. Its clutter-free homepage and image-rich layout, reminiscent of Pinterest, enhance user engagement. The blog’s use of vibrant colours and stylish typography adds personality, creating a welcoming and visually engaging experience that resonates with its audience.
Apple’s blog, known as the Newsroom, embodies the brand’s signature sleekness. It utilises a mix of card sizes and high-quality imagery to present information effectively, maintaining a familiar and premium feel. The site’s structured layout ensures that key updates and news stories remain front and centre, reinforcing Apple’s authoritative presence in the tech world.
Pando, a career-progression platform, embraces simplicity in its blog website design. With a harmonious blend of images and text, it creates an aesthetically appealing and digestible content experience. This blog layout example features a scrolling format that naturally guides readers through each article, making it easy to stay engaged.
Fubiz, a creative news outlet, showcases contemporary blog design trends. With striking visuals and well-curated content, the blog ensures an immersive reader experience. The use of high-resolution imagery and innovative scrolling animations adds an artistic touch, making it a standout in creative blog design.
HubSpot’s blog effectively organises diverse content through a well-structured, visually friendly layout, making navigation seamless. Its use of category filters, a clear sidebar menu, and featured content sections ensures users can quickly find the most relevant insights.
As a photography-centric blog, 500px immediately captivates visitors with high-definition featured images, effectively reinforcing its visual storytelling theme. The minimalist blog layout example ensures that imagery takes centre stage, with subtle text overlays guiding users through each piece.
Wired’s blog website design combines simplicity with dynamism, ensuring readers can effortlessly find and engage with content. The site features a mix of structured lists and feature-rich articles, making it easy to navigate while maintaining a sleek, modern aesthetic.
Crayon, a competitive intelligence platform, presents its blog with a clean and structured layout. The homepage prioritises the latest content while using a grid system that makes exploring various topics seamless. The focus on featured blog posts ensures that readers always have access to fresh, relevant insights.
Pocket Wanderings, a luxury travel and lifestyle blog (built with WordPress), boasts a design that perfectly complements its content. The visually stunning homepage showcases a blend of destination guides, travel tips, and cultural insights, creating an engaging and aspirational reading experience.
The Verge, a leading technology news platform, stands out with a bold and structured design. Its strategic content segmentation allows readers to easily find relevant articles, while its distinctive branding and clear navigation enhance usability.
Squarespace, known for its website-building platform, adopts a blog design that champions minimalism. The clever use of negative space ensures the content remains the focal point, allowing for an easy and enjoyable reading experience.
Related Read: WordPress vs Squarespace: Which Is Best for Your Business?
Abduzeedo, a design-focused blog, offers a stunning mix of high-quality visuals and sleek, minimalist aesthetics. This blog layout example is intuitive, allowing readers to immerse themselves in inspiring content without distraction. The use of strong imagery and a clear navigation system enhances its appeal to design enthusiasts.
Simply Business, a business insurance broker, also maintains a well-designed blog. Its strong call-to-action (CTA) at the base of each article ensures engagement, while a concise author bio adds credibility. The blog’s straightforward, clean layout makes for easy readability.
Shopify’s blog showcases clean, modern aesthetics with a well-structured layout that makes content easy to navigate and absorb. Vibrant visuals pair seamlessly with refined typography, while breadcrumb navigation subtly enhances the user journey. Social links are elegantly integrated, and the overall design offers a polished, inspiring experience.
Cosmos describes itself as a Pinterest alternative for creatives. Its dynamic WordPress blog layout features interactive elements, such as animated cards that pan over a 3D space. This unique approach makes content discovery visually exciting and engaging.
Refokus, a digital agency, integrates innovation into its blog design by allowing users to switch between grid and list views. Smooth animations appear when hovering over articles, adding a layer of interactivity that enhances user experience.
Quanta Magazine excels in blending scientific reporting with visually compelling WordPress design. Its wide, beautifully illustrated cards add a distinctive touch, making complex topics more accessible and engaging for readers.
The Associated Press blog layout example employs bold typography and a newspaper-style colour palette to ensure a clear, authoritative reading experience. The red and black branding elements enhance impact, reinforcing AP’s reputation as a trusted news source.
When aiming to create a brilliant blog, remember that it’s not just about its aesthetics. You want your blog website design to resonate with your target audience’s preferences, and then marry it well with relevant, well laid-out content.
Use the above blog website and layout examples not just for inspiration, but for enhancing and developing your understanding of refined blog design that expertly bolsters that all important engagement.
If you’re considering creating or re-designing your blog, the KIJO team can help. Book a complimentary consultation with our Head of Partnerships & Co-Founder, Kirk Thompson today.
Need expert guidance on your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. During your call, we’ll review your brand’s current performance, discuss your goals, analyse competitor insights, and explore your brand’s potential. Let’s bring your vision to life—book your free consultation via the link below:
