When it comes to building your business website, several names dominate the conversation. None more so than WordPress vs Squarespace. Whilst both platforms offer robust website-building solutions, there are critical differences that can make all the difference to your business.
In this article, we’ll compare the two platforms on key aspects like flexibility, scalability, pricing, and ease of use.
Related Read: Wix vs WordPress
Let’s get into it.
WordPress is an open-source platform, giving you complete control over your website. You can choose from thousands of themes and plugins, allowing for endless customisation. Whether you want an eCommerce site, a portfolio, or a business blog, WordPress has a solution for every need.
Squarespace is a closed platform. Whilst its templates are visually appealing, customisation is limited to what the platform allows. Advanced features often require workarounds, which can restrict businesses that need specific functionality.
The Winner? WordPress
WordPress is highly scalable. As your business grows, your website can expand without limitations. Need advanced features like multilingual support, customer portals, or complex eCommerce capabilities? WordPress can handle it all with plugins like WooCommerce, WPML, and more.
Squarespace works well for small businesses and personal projects. However, it may struggle to accommodate large, complex websites due to its closed environment and limited third-party integrations.
The Winner? WordPress
WordPress excels in SEO. With plugins like Yoast SEO, you can optimise your website for search engines with ease. The platform supports advanced SEO features, including custom meta descriptions, XML sitemaps, and Schema markup—essentials for UK businesses aiming for online, global visibility.
Related Read: A Quick Guide to Yoast
Squarespace provides built-in SEO tools, but, in our opinion, they lack the depth and customisation that WordPress offers. For serious digital marketing campaigns, Squarespace can be limiting.
The Winner? WordPress
WordPress itself is free, but the price of WordPress hosting varies across providers and depends on your website needs. This means anywhere between £3 a month and £40 a month is a reasonable expectation to pay for WordPress. For Enterprise hosting though, this would cost £150-£200 per month to start.
Squarespace pricing starts at £12 a month. However, for business and eCommerce plans these start at £17 a month.
The Winner? Squarespace
WordPress has a steeper learning curve, but the flexibility it offers is well worth it. 43.6% of the world’s websites prefer WordPress because of its robust content management system (CMS) and integration with a variety of tools.
Squarespace is beginner-friendly, making it suitable for those without technical knowledge. However, the trade-off is reduced flexibility and control — something businesses seeking long-term growth should consider carefully.
The Winner? Squarespace
When deciding between WordPress vs Squarespace it’s essential to consider your business goals, technical expertise, and long-term needs. Here’s a breakdown of who should choose each platform:
Squarespace is ideal for:
Squarespace is best for: Simple websites with low-maintenance needs, such as portfolios, small service businesses, and personal blogs.
WordPress is better suited for:
WordPress is best for: Businesses seeking full control, long-term scalability, and superior customisation options.
When comparing WordPress vs Squarespace, WordPress emerges as the clear winner, particularly for businesses seeking a scalable, customisable, and SEO-friendly platform. Whilst Squarespace is suitable for very simple projects that have a limited need for customisation, WordPress offers unmatched flexibility, making it the ideal choice for serious business websites – that’s why we work with it at KIJO.
Ready to build your website? Choose WordPress and a team of WordPress experts (that’s us!) and unlock the potential of your business today!
Need expert guidance on your website design, working with WordPress? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. During your call, we’ll review your website’s current performance, discuss your goals, analyse competitor insights, and explore the potential of a WordPress-powered website. Let’s bring your vision to life—book your free consultation via the link below:
