Let us guess how you landed here… You’ve felt the frustration of trying to keep up with Google’s ever-evolving algorithms. SEO can sometimes feel like a maze of jargon, leaving you unsure where to start. But, here’s the good news: on page SEO is one area of SEO that’s fully within your control. And, it’s critical to your website’s success. A well-optimised page can significantly boost your visibility on Google, helping your business get noticed by the right people. This guide is designed to demystify on page SEO services, giving you actionable steps to enhance your website’s performance.
On page SEO services refer to the optimisation of all the elements that sit on your website pages. Unlike off-page SEO (like backlinks), on page SEO is all about what you can adjust and improve directly on your site. This includes:
By investing in on page SEO services, you can improve your rankings, drive more qualified traffic to your site, and keep users engaged for longer. This will ultimately boost conversions and sales.
Even if your website already ranks well, on page SEO needs continuous maintenance. Google’s search algorithms evolve constantly, so a website that is consistently updated and optimised signals to Google that it’s relevant and trustworthy.
Best of all? On page SEO is fully in your hands; there’s no need to wait for backlinks to roll in. Let’s see how you can make it work for you.
Here’s a practical checklist to help you implement on page SEO services effectively on your website:
Use this list as a roadmap to elevate your website’s performance. Below, we’ll go into each section in more detail.
Title Tags: Your page’s title tag is the first impression in the search results. It’s the clickable blue link users see on Google. Ensure your title tags include your primary keyword (in this page’s case, “on page SEO services”) and that they accurately reflect the user’s search intent.
Meta Descriptions: This is the snippet of text below the title tag that tells users what your page is about. Keep it under 160 characters, highlight the value of your page, and make sure it’s compelling enough to inspire clicks.
URLs: Short, keyword-rich URLs are easier for both users and search engines to understand. For example: https://kijo.co.uk/blog/keyword-research/ – This is concise, relevant, and boosts your page’s chances of ranking.
Understanding what your audience is actually looking for is crucial. Search intent usually falls into four categories:
Identify the intent behind your target keywords and ensure your content directly satisfies that need. This is key to winning in today’s search landscape.
Content Type: Analyse the top-ranking pages for your target keywords and see what type of content is performing. This might be blogs, product pages, case studies, etc. Mirror successful formats to meet user expectations.
Depth: Avoid creating lots of thin pages targeting slight keyword variations. Instead, produce comprehensive, authoritative content that addresses all aspects of the topic.
Readability: Ensure your content is easy to read. Use short paragraphs, clear headings, and bullet points.
Tools like Yoast (for WordPress) or Google’s Lighthouse can help you assess readability and make improvements.
Related Read: 10 Pointers to Elevate Your Content Marketing Strategy
Keyword stuffing can actually harm your rankings. Instead, naturally integrate your target keywords (“on page SEO services”) into your headings and content. Use synonyms and related phrases to reinforce your page’s relevance without overdoing it.
Related Read: The Ultimate Keyword Research Tips & Tricks from KIJO.
A slow-loading page is a quick way to lose a potential customer. According to Google, if a page load time goes from 1 second to 3 seconds, your user bounce rate (another way of referring to your user leaving the website) increases to a 32% likelihood.
Google prioritises websites that load quickly and, as that research shows, that even a two-second delay can dramatically increase your bounce rate. Use tools like Google PageSpeed Insights or Google Lighthouse to analyse your site and work with your web team to implement improvements.
Great visuals can keep users on your page longer. But large file sizes can drag down load times. Compress your images appropriately and consider using formats like PNG to maintain quality. Explore options like ‘lazy loading’ to load images only when users scroll to them. At KIJO (we’re a web design agency in Birmingham), we like to use the WordPress plugin Imagify to do this.
Linking to other pages on your site helps users discover more of your content and assists search engines in understanding your website’s structure. Use consistent, relevant anchor text. For external links, only connect to trustworthy and reputable sources. This shows Google that your content is well-researched and reliable.
Make sure your website is accessible to all users, including those using screen readers. Add descriptive ‘alt text’ to all images and avoid stuffing these with keywords. Google values accessible websites and rewards them in search rankings. Google Lighthouse can audit your site’s accessibility score and recommend improvements.
Investing in on page SEO services is one of the most effective ways to boost your search rankings and visibility. If you’re looking to enhance your website’s performance, start with this guide. Then, consider partnering with us at KIJO. We’re a team of SEO experts who work to truly understand the unique needs of your business.
At KIJO, we offer tailored on page SEO services to help you reach your goals. Let us make your website work harder for you!
Looking to discuss our on page SEO services or your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. During your call, we’ll review your brand’s current performance, discuss your goals, analyse competitor insights, and explore your brand’s potential. Let’s bring your vision to life — book your free consultation via the link below:
