Design

If your website is failing, it’s most likely because it’s not doing enough. Conversion-centred web design is about flicking that switch. It’s the difference between a website that “looks cool” and one that actively supports your marketing goals by guiding users towards meaningful action. A conversion-centred approach ensures your website is not only capturing attention and representing your brand, but working for it...

Accessible Web Design Accessibility in web design has (and rightly so) now become a non-negotiable. Not because of trends, or even compliance alone, but because the expectations of users have changed. People expect digital experiences to work for them regardless of ability, device, context or environment. In fact, 62% of disabled adults own a desktop/laptop...

Mobile-first design is now the baseline of good website design. For Birmingham businesses especially, where local users in a busy and vibrant city are constantly moving between phones, public transport, offices and home working, the mobile experience is often the experience. This guide from the KIJO team breaks down what mobile first design actually means, why it really does matter, and how to approach it properly.

What is the Golden Ratio? Ever wondered why some websites just feel right? Why certain layouts are instantly satisfying whilst others feel… Off? The answer often lies in one of the oldest design secrets in the book – the golden ratio! But, what is the golden ratio? This mathematical principle has shaped everything from Greek...

Grid Design Grid design is one of the quiet methodologies behind clean, balanced and professional websites – the kind users instinctively trust and find easy to navigate.  Whether you work with a design tool like Figma, design for print, or build digital experiences, you’ve almost certainly used a grid. Grids aren’t just organisational tools; they’re...

When designing a website, there’s a delicate balance between aesthetics and performance. A great design is about guiding users, building trust, and making every interaction feel intuitive… And this is where Gestalt principles of design come in. Rooted in psychology, Gestalt theory explains how people perceive and interpret visual information. It’s one of the most...