0-9
A 301 Redirect is a signal indicating a permanent relocation of a webpage and/or asset from one URL to another. This allows any request to be made of an existing URL be returned to the new URL.
Web Design
0-9
A 404 Error is a HTTP status code referencing a broken link, or an invalid URL on a webpage or website.
Web Design
0-9
A 404 Page is also known as an “Error Page” or “Page not Found” page. It’s a page that appears on your website when a user has reached a URL destination that doesn’t exist on your website.
A Records are the records that map or relay a domain to a physical IP of the hosting hardware or software to said domain.
A/B Testing is a method that compares two different versions of something – its A and B versions. In web design, A/B testing refers to the method that compares two different versions of a webpage to identify which one performs better.
Above the fold, when used in digital marketing, relates to the content that is positioned in the upper half of the page. It means the information is present when the page opens without having to scroll.
Marketing
A
An accent colour is a colour within a colour palette, used in a smaller quantity to aid, lift or add something extra to the core colour palette.
Branding
A
An acronym is the abbreviation of a group of words using the first letter from each word.
Branding
A
Affiliate Marketing is a form of marketing in which a brand pays commission to an external source, E.G. an individual or website for the traffic or sales generated for the brand by that external source.
Branding
A
Alphabetism is the use of letters as symbols. In branding this is used in brand names formed from initial letters of longer names or phases and then pronounced by each letter. An example of this is the BBC which stands for British Broadcasting Corporation.
Branding
A
Anchor Text is the ‘link label’ or visible and clickable text which covers a html hyperlink. E.G. In this sentence KIJO is the anchor text that links back to this website’s homepage.
Branding
A
API stands for Application Programming Interface. It’s the software intermediary that allows two applications to communicate with one another. It could be seen as a Digital Translator between two different softwares.
B2B is an abbreviation for business to business. It represents the market between businesses in which companies engage by creating and providing products or services exclusively for the use of other businesses.
B2C is an abbreviation for business to consumer. It represents the process in which companies produce goods and services exclusively for consumers and sell to them directly.
The Back-end of a website is the side which isn’t accessible to the general public or visitors. Generally the back-end includes access to the website’s information structure, any applications on-site and the content management system which the website is built on.
A backup, or data backup is the process of duplicating data and storing a copy elsewhere to allow for retrieval. In the context of website design, a backup is a saved version of the website which can be used to restore the website to a specific version.
Bandwidth is the maximum amount of data that is transmitted via an internet connection in a specified amount of time. It’s often mistaken for internet speed but it actually references the volume of data that’s transferred as opposed to the speed.
Web Design
B
Bandwidth is the maximum amount of data that is transmitted via an internet connection in a specified amount of time. It’s often mistaken for internet speed but it actually references the volume of data that’s transferred as opposed to the speed.
Web Design
B
Below the fold is a term used to describe the area of a webpage that requires a user to scroll down to view. The term is borrowed from newspaper publishing when there was a physical fold in the middle of the paper and was in reference to the information or content below said fold.
Web Design
B
A brand is an identifying mark. In historical use brands were used to mark livestock, criminals or slaves. In contemporary times a brand is the collection of identifying marks used to represent a company. This can include the logo, brand colours, company name ect.
Branding
B
Branding is the combination of actions, strategy and deployment of tactics used by companies to create or maintain a brand.
Branding
B
Brand Architecture is the structure or relationship between a set of brands and how they relate to one another.
Branding
B
A brand advocate is an individual, usually a customer or employee of a business, who of their own accord proactively promotes the company to their personal networks via their channels, including but not limited to: social media, word of mouth, email, or through user generated content.
Branding
B
A brand ambassador, similar to a brand advocate, is an individual who promotes a brand to others. Unlike a brand advocate, brand ambassadors are typically employees or work with or on behalf of brands or organisations as representatives of said brand with the intention of increasing brand awareness and sales.
Branding
B
A brand audit is a process in which your brand’s position in the marketplace is evaluated. Its methodologies include SWOT analysis to show its strengths, weaknesses, opportunities and threats to and of the brands position. Core areas that should be considered within a brand audit is it’s; internal branding, brand values, mission statement and company culture.
Branding
B
Brand assets are the individual elements that comprise, to form the overall brand. Brand assets can include but aren’t limited to; fonts, colours, animations and resources used in order to create a distinctive brand appearance.
Branding
B
Brand awareness is reference to the popularity of your brand or its assets within the marketplace. Brand awareness can be generated and gauged through its logos, advertisements, slogans or other forms of marketing and marketing collateral and how recognisable they are.
Branding
B
A brand experience is in reference to the totality of thoughts, feelings and sensation of the user that is specifically evoked by a brand.
Branding
B
Brand Architecture is the structure or relationship between a set of brands and how they relate to one another.
Branding
B
Brand Guidelines are a document or “rulebook” defining the principles of a brand and provides guidance on the company and brand’s vision, mission, personality and other attributes. Brand Guidelines are typically used to inform in-house staff, external agencies and vendors regarding the “code” in which the brand operates under.
Branding
B
A Brand Hierarchy is the systematic structure of a brand’s elements and sub brands, and their relation to one another.
Branding
B
Brand Identity is the visual elements of a brand’s use of brand systems and elements including but not limited to colour, design, logo and art direction used to distinguish the brand from other brands from both its direct competitors and other brands.
Branding
B
Brand Insistence is representative of a specific stage within the concept of brand loyalty where the customer does not accept alternatives and insist on purchasing exclusively for products from that brand.
Branding
B
Brand Loyalty is in reference to the tendency of customers to buy products or services on a recurring basis from the same brand or company as opposed to others.
Branding
B
A Brand Map is the visual display of data used in order to show customers or potential customers the positioning of a brand or company’s perception, relative to their competitors.
Branding
B
The brand name is exactly as it sounds. It’s the word or words used to identify a brand and/or company.
Branding
B
Brand Pillars are the values and characteristics that comprise the identity of your brand. Brand pillars help you define the emotional, and unique selling points of your brand in comparison to your competitors.
Branding
B
A brand’s tone of voice is the emotions conveyed and expressed in their messaging to their audience through semantics, semiotics and style of writing.
Branding
B
Brand Architecture is the structure or relationship between a set of brands and how they relate to one another.
Branding
B
Breadcrumbs or “Breadcrumb Trail” is a secondary navigation tool that is used to indicate the user’s current location on a website or web application. It highlights the pages within the URL path to show what the page before is.
A breakpoint is “the point” where a website’s content and design will adapt responsively and change in order to provide a better user experience. Eg: From Desktop to Mobile dimensions.
A Browser, Web Browser or Internet Browser is the application software used by a user for the purpose of accessing the internet, or world wide web. E.G. Google Chrome, Firefox, Safari, Microsoft Edge…
A Hamburger Menu or Burger Menu is a type of website navigation menu depicted as an icon, that when clicked opens the menu or navigation drawer.
A Buzzword is a word or phrase used within the context of time and setting to quantify a particular idea or practice.
In computing and web design, Caching is a data storage layer which houses a subset of data. The cache is similar to the idea of pre-loaded information that allows future requests for data to be served quicker as a percentage of data is already “pre-loaded” or cached.
A child page is a page that sits under another page in a hierarchy. An example of this would be the “Our Team” or “Company History” page when placed under the “About” page in the URL architecture.
Co-Branding is marketing or advertising a product, service or event under two or more brands. It’s commonly seen in collaborations with a current trend in trainers, especially Nike and their collaborators.
Branding
C
A colour palette in branding and web design refers to the usage of colours displayed and used across the company or brand’s assets such as logo, websites or marketing materials.
Branding
C
A colour system is a set of colours that represent a specific visual spectrum. These colours are then used to create variants within a usable range, the range of colours represents the colour system. Examples of these include RGB, CMYK and Hex.
Branding
C
A container in web design in an element of an individual webpage that contains content.
Cookies are text files that contain small snippets of data, for example a username, email and/or password, that is used to identify your computer when using and/or navigating a network.
A Corporate identity is the representation of your company or brand to the outside world and is typically influenced by a company’s culture and values. A corporate identity is normally applied to company visual assets such as branding, websites and marketing materials.
cPanel is a server and site management platform. It’s the software used to “log in” to the server end of your website.
CCS more formally known as Cascading Style Sheets and used to dictate the visual aesthetics and formatting of websites and pages.
A CSS Attribute is a property that influences a HTML element’s styling and/or layout, with each “property” controlling smaller elements and contributing to the overall appearance, layout and style of the HTML element.
CSS Framework is a library or collection of individual CSS stylesheets that are prepped and ready-to-use for common website functions. Two of the most popular frameworks are Bootstrap and Tailwind CSS.
A Dashboard or Web Dashboard is the interface or page that displays data on or about, and acts as the backend navigation for a website. This typically requires a user to login and hold information relevant to their permission levels.
Database Migration is the process of transferring data from one source, a server, to another. This can be done by transferring a single database or multiple ones at the same time.
In the context of SEO and Digital Marketing, Deep Linking is a tactic in which hyperlinks link to particular pages on a website with specific content as opposed to the homepage. E.G. Linking to a landing page or blog post.
A Design System is a set of guides and rules for a digital product. It will often include things like colours, typography, spacing and components. Design Systems are used to maintain consistency for digital products and allow teams to align on the rules to use when designing.
DNS records, also known as “Zone Files” are the instructions housed on servers that provide the required information about a domain including the Domain Name and IP Address.
A domain is the “virtual address” or name in which a website is easily identifiable. It is essentially the front-facing part of the address, with the backend being the IP address.
DA or Domain Authority is a website metric, created by MOZ, used to predict how likely a search engine metric will rank your website in its SERPs (Search Engine Results Page).
Marketing
D
Domain Forwarding, also known as redirecting, is the process in which one automatically directs a domain’s traffic to a different domain or location on the internet.
Web Design
D
DR or Domain Rating is similar to Domain Authority (DA) but this metric was developed by aHrefs. The difference for this metric is that it show’s a website’s relative strength gauged and measured more on a website’s backlink profile.
Marketing
D
Dynamic Content refers to any type of digital or online content that changes based upon a users data, behaviour or preferences. Dynamic Content includes, but is not limited to: text, audio and visuals such as imagery or video format.
Web Design
E
Earned Media also known as earned content is content or material that is written about or for your website or business which you didn’t pay for or create yourself.
Marketing
E
Elastic Layout refers to the design of a website whereby em’s are used instead of percentages and are dependent on the size of fonts. Elastic designs adjust to the text size set by users on their internet browser.
Web Design
E
Elementor is a software application specialising in website building that allows WordPress users to create and edit websites via the front end. It employs drag and drop features with built-in responsiveness for various device screen sizes – they are typically known as Elementor Websites.
Web Design
E
Email Marketing is a form and/or channel of marketing that requires sending an email to a group of people with the intent of increasing website traffic and leads from your brand or business.
Marketing
E
An emotional selling point or proposition refers to the emotional triggers used to that prompts viewers or users into converting or buying. ESPs are used in conjunction with Unique Selling Points to offer a deeper set of reasons for consumers to connect and engage with a brand or company.
Marketing
E
An eZine is a publication, such as a magazine, that it exclusively published online.
Marketing
F
A favicon is an icon associated with a website. It’s displayed in the address bar of a browser tab or the image next to a website in your bookmarks list.
Featured Snippets are highlighted excerpts of text from web pages that appear at the top of a search engine results page. It is commonly referred to “Position 0” in the SERPs. It provides a quick answer to the user’s search query that is pulled from the most relevant web page index in a search engine’s database.
In marketing, a first-mover advantage is the concept that a company’s ability to be first to market will result in a better marketing position than its competitors. It can also be used in reference to products or services brought to market.
A website’s focal point is an area of interest and emphasis. It’s the section in which you want the user’s eye to be drawn too. These are commonly headlines, call-to-action (CTA) buttons or other clickable objects.
Freemium is a business model where basic or standard services are provided free of charge with the more advanced features requiring payment, typically by upgrading your package.
The front-end, by definition, is the opposite of the back-end. The front-end refers to all the elements on a website which are viewable and accessible to the generally public or visitors to the website. The front end content includes pages, images and posts.
A website Footer is the section at the bottom of web pages. It typically contains the websites copyright notice, policies and core page navigation.
Geo-targeting is the practising of targeting users online with localised or location appropriate content based on a visitors geographic location. It is typically used by online businesses and brands for offline advertising. It can also be used by targeting a search user’s IP address and is commonly a method used by search engines through localised SERPs.
Marketing
G
A Google algorithm update is an update in the algorithm and systems google have created in order to retrieve data from its index and serve them in the SERP(s).
Marketing
G
Google Analytics is an application software that offers a web and website tracking analytics service. In online marketing, Google Analytics is used to track data from a website or app.
Marketing
G
Guerilla marketing is an unconventional method of marketing used to promote a product or service.
Marketing
G
Guest Blog posting is a technique used in SEO in which a 3rd party website publishes an article written by you in order to promote yourself.
MARKETING
H
A H1 Tag is a HTML tag that indicates a title on a website or webpage. There are 6 different HTML title tags from H1 through to H6. H1 title tags are considered to be of the highest importance followed by H2 and continuing in descending order. It is best practice to limit your use of H1 tags to one per page, followed with supporting H2s, 3s ect.
A website header is the top section of your web page. Common elements contained in the header is the website logo, brand or slogan. Additional elements that can appear are things like navigation links, primary call to action, contact information and icons: such as the hamburger menu, site search or basket (if e-commerce).
The Splash, more commonly known as the Hero or hero image is the banner below the navigation bar on a website’s homepage. It’s typically the first thing you see and usually comprises of visuals, such as an image or video, with accompanying copy.
Hosting is a service where something is stored virtually and accessed via individuals or organisations outside of the place where it is hosted.
Hreflang tags are technical pieces of code used on websites to distinguish elements of similar content based on language. Eg: a website with variants of content in different languages will want to display to search engines the option to direct users to specific versions, such as English, French, German ect, based upon the preferred language or geolocation of the user.
HTML stands for Hypertext Markup Language. It’s the primary language that websites and pages are written in. Its intended use is to deliver content whilst CCS dictates the layout and styling of said content.
A HTTP request is a request made by a client to a named host, located on a server. A HTTP Request is the asking of permission, of the host, to access a specific resource housed on the server. To make a request, the client uses the URL (Uniform Resource Locator) to identify the information required and then afford access to the client.
A Hyperlink is a link within a hypertext document to another location. It is activated by clicking on the linked asset, typically a word or image.
An iFrame stands for inline frame. It’s a HTML element that loads another page or object within the page. It can be used for displaying videos hosted on other platforms, servers and websites.
An Inbound Link is a hyperlink to your website from another website. The term inbound link refers to the point of view from the website receiving the link eg How many websites are linking to your website.
Input fields are an element in interface design which allows non-standardised responses to be inputted into a website. Eg: the fields of a contact form which users fill in.
Instagram is a social media platform and app in which users share photos & videos and connect with others.
JavaScript is the dynamic programming language or code that is implemented to simplify and enhance HTML code.
Keyword(s) are the ideas and topic that define a specific piece of content. In the context of SEO Marketing, keywords, also known as search queries, are the words and phrases that users search for in search engines.
Marketing
K
Keyword Stuffing is the ‘Blackhat’ SEO technique and practice of inserting a large number of keywords or repetitive keywords within the content and meta data of a page or blog post in an attempt to artificially manipulate Google’s search engine for better rankings.
Marketing
K
Key Performance Indicators are quantifiable measures of performance of a period of time in the context of a specific objective. They are used as targets to gauge progress and afford businesses insights and data points in order to make better decisions.
Marketing
L
A Landing Page is a standalone page on your website that is seperate from the rest of the site used for a specific reason. A common use of landing pages is if your running a specific campaign to capture emails or to promote an on-page advert.
Link Building is an online marketing process of acquiring inbound links or hyperlinks from other websites pointing to your own website.
Link Equity, also known as “Link Juice” is a ranking factor for search engines based on the premise that certain types of backlinks pass value and authority from one webpage or website to another. The amount and value of equity bequeathed from one webpage to another is determined on a range of variants including, but not limited to, the linking pages authority, topical relevance and HTTP status. An example of this in the real world could be seen as a referral. A referral or recommendation from someone of higher social status bears more weight than that of someone without.
Linkedin is a professional networking social media platform that is geared towards the business to business market.
Loading Speed is as the name suggests. The speed in which a website is loaded and presented from the server to the end user.
A logo is a part of branding and is the symbol and/or text used to represent a brand or company.
Branding
L
Like keyword(s), long-tail keywords are (as the name suggests) longer. They are also more specific phrases and typically represent the user being some further down the marketing funnel. The prime example of long-tail keywords tend to be questions.
A Lookalike Audience is a group of individuals who have been identified as potential customers based on shared interests or demographics with the current audience you’re advertising too.
Marketing
M
Magento is another content management system, but is an open source platform specifically designed for eCommerce.
Mega Menus or Megamenu are expandable website menus that can display more choices than that typically available in the main navigation.
A meta description is a part of the meta data. The meta description itself is a HTML tag, containing between 155-160 characters, that acts as a brief description of a particular webpage’s copy. It is seen as the snippet of text that appears below the page title in search engine results pages.
A meta title, also referred to as a title tag, is the HTML title text that appears for your webpage on the search engine results page and in browsers tabs. It’s used to identify the topic and of a webpage by providing a succinct abstract.
A Metonym is the name of something that is used in place as the name of something else that is related.
Branding
M
Mobile-first is a marketing strategy and approach based on the premise that a website or other owned digital media will be visited via a user’s smartphone, tablet or app.
Marketing
M
A monogram is a type of logo that can be used in lieu of a brand’s main or formal logo which equally represents the company or brand.
Branding
M
A Moodboard is a collection and arrangement of images, materials, pieces of text and other relevant items with the desire to portray and indicate a particular style, concept or platonic form.
Branding
O
Organic Search or natural search refers to results in the SERPs – Search Engine Results Page that are unpaid results eg: not PPC adverts.
Marketing
O
Organic traffic is traffic to a website or application that originates from a search engine that isn’t paid for. Organic traffic is essentially free traffic to your website or application as it is not derived from paid marketing such as PPC or Paid Social Media Advertising.
Marketing
O
Owned Media is media or marketing assets under a brand or companies direct control these things include their websites, newsletter, blogs and part of social media.
Open-source is software or methods in which the original source code or process is made public, can be redistributed and even modified by others.
Parallax Scrolling is a technique used in web design whereby the website background moves at a slower pace than the elements within the website’s foreground.
Pagination is a series of webpages which are connected to one another or have similar content within them.
A Payment Gateway is a software or programme which acts as a middle man or “Gatekeeper” to protect customers payment data. It’s the bridge which relays the customers account and/or bank details to the merchant or seller.
PHP is also known as Hypertext Preprocessor. PHP is a server side programming language that is used to connect websites to databases.
A plugin is a software add-on that is in addition to the original program or software. Its utilisation is that it enhances the programmes or softwares existing capabilities.
A Responsive Layout refers to a web design approach that responds to a users behaviour and environment. An example of this is that the design alters depending on the screen size and resolution.
A Robots.txt file is a text file that contains information used to inform search engines and crawlers which URLs the crawling can access and be indexed by the search engine. It is typically used in order to minimise the amount of crawl requests from a search engine or crawler.
Website Schemas or “Schema” is a collection of words or tags in a shared vocabulary that is used by search engines to assist them in providing refined search results.
Schema Markup is a form of microdata. It is used to create enhanced descriptions of websites and web pages for the benefit of search engines in the hopes of creating rich snippets in the search engine results pages (SERPs).
A search box also known as a search field or search bar is a website element used to search and find the pages on site for information related to the specific query.
Semantic Markup is a form of writing or structuring HTML of a website or webpage in order to reinforce the meaning or description of the content in and on a specific website or webpage.
SERPs stands for Search Engine Results Page. This is the list of websites or links that appear when a query is completed on something like a search engine. Eg: Google Results.
Marketing
S
A Server is computer hardware (device) or software (computer programme) that provides functionality or a service to other programs, devices or users.
A service brand is a brand that is user service centric. It operates based on services as opposed to products.
Marketing
S
A Session refers to the connection between a client and server computer where information is communicated or exchanged.
Simple Object Access Protocol, also abbreviated as SOAP, is a specified protocol for messaging or exchange of structured information between web services within computer networks.
SSL stands for Secure Sockets Layer with an SSL certificate being a digital certificate that the identity of a website is verified in security protocol that enables an encrypted connection between a web server and the browsers attempting to access information such as a website.
Stock Imagery or stock images are images that already exist and are made available by way of licensing.
A subdomain is a subdivision of a domain. It is the part that can come before the actual domain. Eg: www.(subdomain).domain.com
A symbol is a mark or character used to represent an object, function or process. In branding a symbol is typically referenced to the graphical element of a logo. The symbol is used as a mark of association synonymous to the brand or a company.
Branding
S
Symbolism is the use of symbols in the representation of ideas, qualities or platonic forms.
Branding
S
A SWOT analysis is a method of analysis or a study used by individuals and organisations to identify the (S) strengths, (W) weaknesses, (O) opportunities and (T) threats to itself, service or product – within the context of the marketplace.
A tagline, also known as a catchphrase or slogan is a succinct form of messaging that is used to define a brand or campaign and is typically used in advertising. Eg Nike’s, “Just Do It”.
A brand’s tone of voice is the careful consideration and use of words, their order, rhythm and pace to portray the brand or company. It typically refers to the written words in branding and marketing and emphasises not what is said but how it is said.
TTL is an abbreviation for time to live and describes the time taken or ‘hops’ that packets of data are set to exist within a network before being discarded by the router.
Twitter is a social networking website where people communicate via posting short messages (known as tweets).
URL stands for Uniform Resource Locator. A URL is a specific location on a website. It specifies where something can be located on the internet and is the equivalent of a digital address.
A user journey is the term used to explain a person’s experience during a single session when using and navigating a website or app.
User Testing is the process where a website or app interface and functions are tested by real users who are tasked to perform specific tasks to discover any problems with the prototypes, designs, development or build.
A USP is a unique selling point (or unique selling proposition). It is a statement or identifier that allows you to differentiate your product, service or company from that of your competitors, typically a positive.
UX is an acronym for User Experience. It’s a design process that web developers use to create websites with a focus on the end user’s experience and how they interact with your website.
A value proposition is a service or feature used to make your company or product attractive to customers. It is used to allow for easy identification of who you are and what you offer to the market.
A Vlog is a personal or commercial website or social media account where the main format of content uploaded is in video format.
A VPN is a virtual private network. It affords the user protection by masking the IP address of a device by encrypting data and routing it through secure networks on different servers.
A wireframe is a proposed layout of a website page. It’s used to show what elements will exist on the page. It is used to act as a blueprint of the individual elements and the structure as opposed to any styling choices.
WordPress is a content management system, written in PHP that utilises MySQL databases.
Web Design
X
XML Sitemap
A XML sitemap is a file hosted on a website that lists pages and posts to benefit the search engines in their ability to crawl and index said website.
