Looking for a proven strategy on how to drive traffic to your website?
In March 2024, our website — KIJO (we’re a web design agency in Birmingham) — was averaging just 563 visitors a month. Fast forward one year, and we hit 7,300 monthly visitors. That’s a 1200% increase in just 12 months.
Our approach was strategic, consistent, and built for long-term growth — designed specifically to increase organic traffic and attract our target audience.In this blog, we’ll break down exactly how we did it, the tools we used, and what you can replicate right now to start driving serious traffic to your own website.
To increase organic traffic, the first step is knowing who you’re talking to.
Our audience? UK-based marketing managers and business owners looking to grow their online presence and improve their WordPress site designs and their overall website performance.
By understanding their challenges, search behaviour, and goals, we could create content that invited them to click, resonated with them and provided value.
KIJO Pro Tip: Create user personas to guide your content and SEO strategy.
Related Read: How to Create a User Persona
We invested time into extensive keyword research using tools like Ahrefs. Our goal: to find relevant, high-intent keywords with attainable competition.
We focused on:
This keyword-first approach guided every blog post we wrote. For example, for this blog, the target keyword is: “how to drive traffic to your website.”
We brought in Sarah Bailey, KIJO’s Copy & Content Lead, to supercharge our content marketing strategy.
Quality content is Google’s top most ranking factor. According to Google’s own Search Quality Evaluator Guidelines, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) plays a major role in how content is ranked. In short: Google rewards high-quality, useful, original content — and penalises thin, low-value articles.
Sarah crafts and optimises 6+ blog articles each month for our website, all targeting specific keywords and topics relevant to our audience. Today, we have over 100 published KIJO blog posts that continue to drive traffic month after month — many of which rank on the first page of Google for competitive keywords!
Types of content that performs the best:
Each article is structured for search engines and human readers, with strong on-page SEO best practices including well placed H1s/H2s, internal and external linking, and meta tags.
Once we started developing and producing quality content, we needed to distribute it.
So, we launched a WordPress-focused weekly newsletter called ‘WP Pulse’ to our growing email list (also put together by Sarah!). Each issue highlights KIJO’s recent projects, new WordPress themed blog posts, plugin recommendations, our favourite WordPress website that our team has come across, and WordPress news and insights.
The result?
KIJO Pro Tip: You too can use a newsletter to reinforce your brand and keep traffic flowing consistently to your website!Sign up to our newsletter via the footer on this page.
You can have great content, but if your site’s performance is poor, your SEO will suffer.
We did a full technical SEO audit and made improvements such as:
This helped search engines crawl and rank our site faster and more accurately.
Our WordPress Maintenance Service includes technical SEO support if you’re not sure where to start.
Related Read: Mastering A Website Audit: Boost SEO & Skyrocket Conversions
Selected high-value blog posts and every KIJO case study now gets repurposed and promoted across our social channels — especially LinkedIn, Instagram, and Facebook.
We create:
Engaging content on social media not only helps us to drive traffic to our site, but also boosts our shares and backlink potential. It also directly shows off our expertise across multiple channels!
If you’d like to see how we do it, follow us on LinkedIn or Instagram!
Let’s recap our impressive numbers:
We also saw:
Want to know how to drive traffic to your website like we did? Here’s how to start:
But if you’re not sure where to start or simply don’t have the time to manage it all in-house — that’s where we come in.
Our WordPress SEO Service is built for marketing managers and business owners who want to see results like ours. We will help you rank higher, get found faster, and drive traffic that actually converts.
From keyword strategy to content creation and technical optimisation, our team does it all. Why not explore our WordPress SEO Services or book a free consultation call with our Head of Partnerships, Kirk Thompson to see how we can help?
Need expert guidance on your WordPress SEO or next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. During your call, we’ll review your brand’s current performance, discuss your goals, analyse competitor insights, and explore your brand’s potential. Let’s bring your vision to life—book your free consultation via the link below:
