According to Sky Rocket Your Business, 58% of consumers trust a business which has positive online reviews. The same study showed that “72% of consumers trust online reviews as much as personal recommendations”. So, if you’re wondering “should I put reviews on my website?”, it’s clear from these figures that displaying positive customer feedback and customer reviews are essential! They’re very influential!
In this article, we look at the importance of feedback and why you should prioritise sharing positive customer feedback on your business’s website. We’ll also look at different ways of doing this in your website design, and provide four customer feedback examples on existing websites. These are ones the KIJO team think are doing it well!
Customer feedback, also referred to as customer reviews or testimonials, is an opinion regarding an experience of your brand, service or product from a client. Customer feedback may be given in written format, verbally, or via a ranking system like Trustpilot or reviews.io.
Customer feedback is important for a variety of reasons.
Before you can display customer feedback and use it to benefit your business, you need to obtain it. Here are some ideas on how to get feedback from your clients.
There are multiple ways you can display customer feedback effectively on your website.
You can use a widget that will appear on your site as a bar or carousel, and show top reviews of your products and services.
You can ask your website design team to input a carousel on your homepage that rotates your best reviews of your products or services.
If you’ve received a few negative customer reviews, show how you’re actioning and solving the feedback to improve your product or service openly. American baseball team The Cleveland Guardians did this when they changed their team name due to fears that their previous one was culturally insensitive. This promotes transparency and trust in your client base.
If you have enough, an entire page could be dedicated to testimonials showcasing your best customer feedback!
On your homepage, above the fold (the visible part of the website before a user scrolls), ask your website design team to display the most recent, highly favourable review. Make sure this is routinely updated to bolster brand trust for returning clients and curious potential customers.
Here are four website design displays of customer feedback examples that our KIJO Website Service Leader, Liam Terry really rates!
Alejandro Mejias is a digital designer based in Melbourne, Australia. Liam likes how interactive this site’s customer reviews are. “On Alejandro Mejias’ site you can drag and drop his positive customer feedback cards, across the screen, to any position. It feels super interactive as well as showing off another design feature he can create. It’s clever, and unique.”
Eventbeds is a platform that allows businesses to offer exclusive accommodation to their event attendees. “As you scroll down beneath the fold of the homepage, eventually you get to the Eventbeds customer feedback section. I really like the customer review cards which appear stacked as you enter the section, but then they spring out in a five column grid. This animation alone compels your eye into the reviews themselves. A nifty, but subtle effect.”
Pebble is a high-end, all-electric recreational vehicle (RV). The Pebble site features a review slider, which Liam thinks “does a good job of showcasing a featured image, company logo and stand-out quote from a press release. There’s also a slight animation as you scroll over each image too which captivates. Although these aren’t quotes from customers, this example could just as easily be a cool way of displaying customer feedback, as well as press quotes.”
Explicit Promotions is the world’s largest, 100% organic Spotify and music promotion service. Liam thinks the Explicit Promotions site “has a great customer review section. It hosts them on an accordion style layout with the left-hand tabs changing the content on the right. The snippets on the left draw you in, and then when you interact with them, the right side updates. It also allows you to play a featured song from the artist (the customer, in this case) via a Spotify widget. Not only is this really engaging and interactive, but it reinforces the brand’s purpose too.”
So, now you understand the importance of feedback, it’s time to start collecting it and displaying it on your website!
Unsure about how to directly implement this? Want to discuss customer feedback display designs further? Contact the experts in website design at KIJO today.
