A well-optimised travel agency website can make all the difference in converting curious visitors into paying customers. If you’re looking for some genuinely inspirational conversion rate optimisation (CRO) advice, here are 7 unique, thoughtful, not-your-same-old strategies to elevate your travel agency website’s performance.
Related Read: 3 Inspiring Travel Company Designs for your Travel Agency Website
Conversion Rate Optimisation (CRO) is the process of enhancing a website to increase the percentage of visitors who complete a desired action, such as making a booking or signing up for a newsletter.
CRO involves analysing user behaviour, identifying areas of improvement, and implementing changes that encourage users to take specific actions. For travel agencies, CRO focuses on turning site visitors into loyal customers by providing a seamless and compelling user experience.
Related Read: KIJO’s 10 Essential Conversion Rate Optimisation Tips
Here are 7 unique CRO tips you can consider for your travel agency website.
Most travellers crave personalised recommendations. Why not design an engaging, visually rich quiz that helps visitors discover their perfect holiday based on preferences like climate, budget, and activities? You can offer tailored travel packages at the end of the quiz, which will help turn casual browsers into eager bookers.
Try replacing static travel descriptions with immersive, story-driven itineraries. You could narrate a day-by-day experience using sensory language and dynamic visuals. By letting visitors imagine themselves enjoying each moment, this can spark a stronger emotional engagement and, in turn, boost conversions.
Consider adding a dynamic notification bar showing live travel deals or last-minute packages. Using urgency-driven language like “Limited Time Only” or “Few Spots Left” can create a good sense of FOMO (Fear of Missing Out) and get users to book!
You could incorporate gamification elements such as points for bookings, special badges for loyal travellers, or a spin-the-wheel discount feature. Gamification can make the booking process more interactive and fun, and techniques like this will encourage repeat visits and purchases.
Consider scheduling live chat events on your website with travel experts, influencers, or tour guides. Promote these sessions in advance and allow visitors to ask real-time questions. Events like this help to build trust and provide direct, value-driven engagement.
Why not create a visually dynamic gallery of past travellers’ photos and videos? By using a branded hashtag, you can enable website visitors to upload their trip experiences. Social proof like this builds credibility and inspires potential customers to book their next trip with you.
Static travel packages can feel restrictive. Instead, you could offer a custom travel builder where users can mix and match flights, accommodations, and activities. Make the process intuitive and highlight the savings users can make along the way; this will encourage completion!
Your travel agency website should be more than just somewhere people come to book a holiday or trip. It should be an experience that encourages repeat bookings and authentic engagement. These 7 unique, out of the ordinary, unconventional CRO tactics can help your travel agency website stand out in a crowded market, turning visitor curiosity into confirmed bookings.
Related Read: KIJO’s 10 Essential Conversion Rate Optimisation Tips
Need expert CRO guidance on your website or considering your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. Let’s bring the vision of your brand to life — book your free consultation via the link below:
