Why Investing in a Telemedicine Vet Website Was a Smart Move for ECO

Building a vet website into a fully functional platform that enhances a customer’s experience and streamlines operations can aid enormously in driving business success. One standout example is Exotic Care Online (ECO), a UK-based telemedicine provider for exotic pet owners. When they partnered with KIJO, our team took on the challenge of building their brand and vet website from the ground up, ensuring they stood out in a competitive and growing digital veterinary market.

ECO’s success story offers valuable insights into how a well-designed vet website can drive engagement and revenue. Here’s what we can learn from their approach.

Related Read: The Exotics Care Online Case Study

Lesson 1: Knowing Your Audience Shapes Everything for Vet Websites

What is the best way to tailor a website to a niche audience?

KIJO’s Solution

KIJO conducted extensive research for ECO in order to define their main user persona. The team identified UK-based exotic pet owners aged 18-54 as the primary target group. Our findings showed that these users were comfortable with digital services, making telemedicine a viable and attractive option.

ECO had recognised a gap in the market, so KIJO worked to make sure it was clear that they were the only specialist service in exotic pet telemedicine in the UK. This would set them apart from competitors like FirstVet and Vets Now. Our strategic approach ensured that the website’s content and functionality directly addressed the unique concerns and expectations of exotic pet owners.

The Result

With KIJO’s expertise, ECO successfully positioned itself as the go-to telemedicine provider for exotic pet owners, with a website that directly met their audience’s needs and expectations.

Related Read: How to Create a User Persona

Lesson 2: SEO-Driven Vet Website Landing Pages Boost Visibility

How do you make sure your vet website is found online?

KIJO’s Solution

KIJO designed a robust SEO strategy to ensure ECO’s website would rank highly in search engine results. We developed dedicated landing pages for different exotic pets, each providing valuable, species-specific information on health issues, diets, and care advice.

By conducting in-depth keyword research, we optimised these pages to align with the search behaviour of pet owners. Our SEO-driven approach ensured that users looking for specialist exotic pet care would land on ECO’s website first.

The Result

Thanks to KIJO’s targeted SEO efforts, ECO will now see good levels of organic traffic. That’s because their landing pages have been optimised for key search terms and thus will attract specifically exotic pet owners to their platform.

Related Read: Keyword Research Tips: The Ultimate Guide from KIJO

Lesson 3: A Seamless Booking System Increases Conversions

What makes a booking system effective for vet websites?

KIJO’s Solution

KIJO developed and implemented a fully streamlined, user-friendly booking system tailored specifically for ECO. We designed an intuitive five-step booking flow:

1. Selecting the pet species
2. Entering the pet’s details
3. Choosing a date and time
4. Providing owner information
5. Making a payment via Stripe

Our approach ensured a smooth experience, reducing friction and increasing completed bookings. We also created an account area where users could track past consultations and access their pet’s medical history, further improving customer retention.

The Result

With our team’s seamlessly designed system, ECO has achieved a 95% booking success rate, proving that a frictionless online booking experience directly improves conversions and customer satisfaction.

Read the ECO Study in more detail here

Lesson 4: Strong Branding Builds Trust and Recognition

Why does branding matter for vet websites?

KIJO’s Solution

KIJO didn’t just build a website — we built a brand. Our design team crafted a professional yet vibrant identity that resonated with exotic pet owners. We developed a cohesive visual identity that included:

• A distinctive logo incorporating the initials “ECO”
• A bright colour palette of greens and whites, with species-specific accent colours
• A comprehensive brand guideline document ensuring consistency across all future digital and marketing assets

Our approach ensured that ECO’s branding wasn’t just aesthetically appealing but also communicated trust, professionalism, and approachability.

The Result

100% of test participants agreed that the KIJO-designed site represented a friendly yet professional veterinary brand, reinforcing trust and brand authority.

Related Read: The Ultimate Guide to Brand Guidelines

Lesson 5: Data-Backed Decisions Lead to Measurable Vet Website Success

How do you measure and improve a vet website’s success?

KIJO’s Solution

At KIJO, we believe in making data-driven decisions. After launching ECO’s website, we conducted thorough usability testing and tracked key performance metrics, revealing:

• 95% booking success rate, proving the effectiveness of the streamlined process
• 80% of users found the booking process easy, reinforcing the importance of user-friendly design
• 100% of test participants agreed the site was both professional and welcoming, confirming the success of the branding strategy

The Result

With KIJO’s strategic, data-backed approach, ECO has established itself as a trusted, go-to resource for exotic pet owners, with a high-performing, well-optimised website.

Final Thoughts

KIJO’s strategic approach to ECO’s vet website has positioned them as a leading telemedicine provider for exotic pet owners. Their success highlights key takeaways for veterinary business owners and marketing managers:

• Understand your audience and design with their needs in mind
• Optimise for SEO to improve visibility
• Simplify the booking process to increase conversions
• Invest in strong branding to build trust
• Use data to drive decisions and refine your approach

For veterinary practices looking to thrive in the digital age, a website isn’t just a necessity — it’s an opportunity. A well-executed vet website, designed with strategic insight and technical expertise, can drive bookings, enhance customer experience, and set your business apart in a competitive market. With KIJO’s expertise, achieving this is within reach.

Book a Complimentary Consultation with KIJO’s Head of Partnerships

Need expert guidance on your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. Let’s bring the vision of your brand to life—book your free consultation via the link below:

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