Building a vet website into a fully functional platform that enhances a customer’s experience and streamlines operations can aid enormously in driving business success. One standout example is Exotic Care Online (ECO), a UK-based telemedicine provider for exotic pet owners. When they partnered with KIJO, our team took on the challenge of building their brand and vet website from the ground up, ensuring they stood out in a competitive and growing digital veterinary market.
ECO’s success story offers valuable insights into how a well-designed vet website can drive engagement and revenue. Here’s what we can learn from their approach.
Related Read: The Exotics Care Online Case Study
What is the best way to tailor a website to a niche audience?
KIJO’s Solution
KIJO conducted extensive research for ECO in order to define their main user persona. The team identified UK-based exotic pet owners aged 18-54 as the primary target group. Our findings showed that these users were comfortable with digital services, making telemedicine a viable and attractive option.
ECO had recognised a gap in the market, so KIJO worked to make sure it was clear that they were the only specialist service in exotic pet telemedicine in the UK. This would set them apart from competitors like FirstVet and Vets Now. Our strategic approach ensured that the website’s content and functionality directly addressed the unique concerns and expectations of exotic pet owners.
The Result
With KIJO’s expertise, ECO successfully positioned itself as the go-to telemedicine provider for exotic pet owners, with a website that directly met their audience’s needs and expectations.
Related Read: How to Create a User Persona
How do you make sure your vet website is found online?
KIJO’s Solution
KIJO designed a robust SEO strategy to ensure ECO’s website would rank highly in search engine results. We developed dedicated landing pages for different exotic pets, each providing valuable, species-specific information on health issues, diets, and care advice.
By conducting in-depth keyword research, we optimised these pages to align with the search behaviour of pet owners. Our SEO-driven approach ensured that users looking for specialist exotic pet care would land on ECO’s website first.
The Result
Thanks to KIJO’s targeted SEO efforts, ECO will now see good levels of organic traffic. That’s because their landing pages have been optimised for key search terms and thus will attract specifically exotic pet owners to their platform.
Related Read: Keyword Research Tips: The Ultimate Guide from KIJO
What makes a booking system effective for vet websites?
KIJO’s Solution
KIJO developed and implemented a fully streamlined, user-friendly booking system tailored specifically for ECO. We designed an intuitive five-step booking flow:
Our approach ensured a smooth experience, reducing friction and increasing completed bookings. We also created an account area where users could track past consultations and access their pet’s medical history, further improving customer retention.
The Result
With our team’s seamlessly designed system, ECO has achieved a 95% booking success rate, proving that a frictionless online booking experience directly improves conversions and customer satisfaction.
Read the ECO Study in more detail here
Why does branding matter for vet websites?
KIJO’s Solution
KIJO didn’t just build a website — we built a brand. Our design team crafted a professional yet vibrant identity that resonated with exotic pet owners. We developed a cohesive visual identity that included:
Our approach ensured that ECO’s branding wasn’t just aesthetically appealing but also communicated trust, professionalism, and approachability.
The Result
100% of test participants agreed that the KIJO-designed site represented a friendly yet professional veterinary brand, reinforcing trust and brand authority.
Related Read: The Ultimate Guide to Brand Guidelines
How do you measure and improve a vet website’s success?
KIJO’s Solution
At KIJO, we believe in making data-driven decisions. After launching ECO’s website, we conducted thorough usability testing and tracked key performance metrics, revealing:
The Result
With KIJO’s strategic, data-backed approach, ECO has established itself as a trusted, go-to resource for exotic pet owners, with a high-performing, well-optimised website.
KIJO’s strategic approach to ECO’s vet website has positioned them as a leading telemedicine provider for exotic pet owners. Their success highlights key takeaways for veterinary business owners and marketing managers:
For veterinary practices looking to thrive in the digital age, a website isn’t just a necessity — it’s an opportunity. A well-executed vet website, designed with strategic insight and technical expertise, can drive bookings, enhance customer experience, and set your business apart in a competitive market. With KIJO’s expertise, achieving this is within reach.
Need expert guidance on your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. Let’s bring the vision of your brand to life—book your free consultation via the link below:
