SE Designs is a global interior design company. The brand approached KIJO to enhance its digital presence. Although the company had previously built its own websites and graphics, the founder decided it was time to “level up” and create a more sophisticated online experience.
The existing website was underperforming in key areas like mobile responsiveness, luxury design aesthetics, and user navigation. A cluttered sitemap complicated navigation, preventing potential clients from easily accessing essential sections. This complexity led to a difficult user journey. Excessive copy also overwhelmed the design, distracting users from SE Designs’ impressive, highly-visual portfolio.
As a result, the website struggled to attract the high-end clientele SE Designs was targeting. It wasn’t resonating with their desired market, and conversion rates suffered. In response, we set out to create a sophisticated site that was simple, clean and engaging.
of Users Agreed That the New Website Reflects a High-End, Contemporary Brand
of Users Successfully Navigated to a Project, and Then Made an Enquiry
We wanted to put a focus on projects in order to communicate the client’s experience, talent and expertise from the off. The KIJO team first simplified the SE Design sitemap and reduced the amount of copy to improve navigation and guide users through a more focused journey. We streamlined the homepage emphasising the company’s service offerings and pulled the focus toward previous project visuals. Next, we introduced a more detailed About page, providing greater insight into the company’s history, values, mission and team. This new, simplified sitemap made navigation more straightforward for the user.
We minimised word count across the entire site, focusing on concise yet informative copy. We did this in order to focus on optimal SEO and deliver key messages to users more effectively. This approach, in turn, helped create a cleaner, more modern visual that appealed to a luxury audience. It also supported a more efficient user experience which is more likely to convert.
When it came to the design, we introduced a neutral colour palette and cleaner typography to give the design a more high-end, prestigious feel. We selected a more suitable typeface for the logo that aligned with these design choices, ensuring it remained legible whilst preserving the original logo’s principles. Doing this maintains brand consistency across the website which is important for solidifying trust and credibility for the user.
We created a design system and, as part of this, a library of 17 contemporary WordPress blocks. that reflected a modern, professional aesthetic. These blocks helped us craft a smoother, cleaner design, giving the website a cohesive, modern flow. It also allows for consistency in design, even when expanding the website in the future.
Since the previous website lacked mobile optimisation, we designed the new website responsively, ensuring that each section performed seamlessly across all device sizes. This is, of course, a standard practice in the industry.
To boost engagement, we added interactive elements, such as dynamic side-scrolling sections on the homepage’s Project section. As users scroll downward, the page scrolls sideways. This draws attention to this content that might otherwise be skimmed past. We also implemented a dynamic text and background colour change based on scroll position, giving each project its own distinctive background colour that complemented its aesthetics. These features capture user attention and enhance immersion.
To encourage action by the user, we added more prominent calls-to-action (CTAs) throughout the website. These include a visible navigation button, secondary buttons in most sections, and large CTAs at the base of every page. These all drive users to book an introductory call.
Our work on the SE Designs website directly addresses the key challenges of its previous version. It is now delivering a cleaner, more sophisticated user experience. Modern visuals, interactive elements, and streamlined navigation work together to create a seamless journey; one that encourages engagement and conversions. It achieves this all whilst aligning with the company’s brand and target audience.
The simplified sitemap and reduced copy make navigation far more intuitive. When we asked a non-bias user test group of 20 participants to navigate to a specific project, and then to make an enquiry, 95% successfully achieved this. Ensuring navigation works like this is important for driving enquiries and business goals. If users are easily able to review past projects and get in touch, then they are more likely to do so.
We asked a group of unbiased users “Do you feel this website represents a high-end, contemporary interior design brand?” 98% agreed that it did. This means KIJO has successfully transformed SE Designs’ digital offering into one that’s user-friendly and one that reflects its high-end services. This early feedback and KPIs suggest the new design is also more engaging and will be more effective at generating enquiries. Our design lays a strong foundation for the company’s future success.
Crown Pavilions