Web Design Background

Well & Truly

Client

Well & Truly

Location

London, UK

Services

Website Design

Website Development

Design System

User Journey Mapping

Information Architecture

A Transition to WordPress to Help Support Future Growth

Well & Truly are an employee wellbeing and support business who help businesses succeed through workshops and training. They approached KIJO in need of an improved website.

Their existing site was built using Squarespace but the Well & Truly team found this had too many limitations in terms of design and content management.

They therefore wanted the KIJO team to begin by making small improvements to the existing Squarespace website before transitioning to a new site built using WordPress.

80%

of users able to identify key messaging

6

keywords ranked within 1 month

Well & Truly
Well & Truly
Well & Truly

Increasing Website Conversions

In order to help increase conversions, we implemented several strategies. These included ensuring that the client’s brand messaging was clear and consistent, optimizing call to actions (CTAs) across the site to make it easy for users to book appointments, introducing a sticky CTA that followed users as they scrolled, and adding time-sensitive pop-ups to encourage users to take action. We also introduced motion effects throughout the site to create an engaging experience for visitors.

Well & Truly
Well & Truly
Well & Truly
Well & Truly

Enhancing the User Journey

To improve the user journeys on the website, we implemented several changes. These included visual separation of services with color coding, access to all services from the home page, improved navigation structure and landing page structure adding more engaging content, and a site-wide search bar. We also introduced a questionnaire that provided a personalized experience based on the answers given by users.

Well & Truly
Well & Truly
Well & Truly
Well & Truly

Improving Key Messaging

The KIJO team worked to identify and create a new value proposition for Well & Truly that resonated better with their target audience alongside user personas that allowed us to accurately identify the brand’s target market.

Well & Truly
Well & Truly
Equilibrium Healthcare