Web Design Background

Trendy Fonts & Creative Typography: The 7 Typography Trends of 2024

  • 7 min read
  • January 31, 2024
Trendy Fonts

Words have always been powerful tools but now innovative web designers are letting trendy fonts tell more of the story. The result is the appearance of large, more dominant typefaces that are not only the equal of on site images and videos, but actually the star of the show.

The right fonts in the right places can catch our attention and make us feel something, which is now why they’re considered an important part of any company’s branding. Creative typography can give power to words and provide them a totally different meaning, depending on what we want and need. It’s arguable that there’s no other facet of web design that has as much subtle influence as the choice of type. 

So, make your decision carefully. Whether you are creating a new website from scratch or revamping an old one, having your finger on the pulse of modern typography trends can make your job as a designer or business marketer a little easier. If you know the heart of your brand, you’ll know what fonts work and, perhaps more importantly, what doesn’t.

Read on to discover what the expert KIJO team anticipates as the biggest typography trends of 2024, and perhaps provide you with some font inspiration…

KIJO’s Predicted Trending Fonts of 2024

An example of Hand-Lettering & Hand Drawn font

Hand-Lettering And Hand Drawn

The overarching trend of digital right now is towards personalisation. Everybody wants their consumer journey to be unique and personal to them and their preferences. So, current font trends are beginning to reflect this.

Hand-lettering is becoming extremely popular in creative typography because it adds a custom feel to something which is actually uniform. It adds a touch of specialness and uniqueness without actually having to be unique to every-single-visitor. 

The great thing about hand-lettering is that all bets are off. You can do literally anything with it! Size and shape are no obstacles, style is a given and most importantly, it gives a brand a breath of personality that no one else has. In a world of royalty free images and logo generators where everybody looks the same, this is immensely powerful. You automatically differentiate yourself in the eyes of the consumer. 

You don’t have to reinvent the wheel with your hand-lettering either. Simple spins on old fonts can be more than enough to give that unique, distinctive aesthetic.

Trending Fonts: Example of Bold & Loud font

Bold & Loud

If there was one word to sum up this year’s modern typography trend it would be dramatic. The KIJO team is predicting that bold and brash fonts are going to become the new aspiration.

Many brands and advertisers have turned to loud type in order to make a statement. When there are so many apps and websites vying for our attention it’s a smart move in order to grab a meaningful amount of time. You simply have to start doing things bigger than anyone else!

This shift towards LOUD is part of a larger movement of using type as part of the brand imagery, rather than as just a conveyor of information. The benefits for businesses are threefold: they get to showcase their personality, people remember their name, and messaging is given a centre stage.

An example of Colour font (red)

Colour

Can you do bold and loud without colour? Black and white have long held the crown for minimalist cool but colour typography is beginning to make a strong comeback. 

Colour is a great way to evoke emotion without saying anything. Colour psychology is a real thing and a true game player in 2024’s trendy fonts. Use it as a springboard for catching the eye, converting a user and building a brand identity that you can be proud of.

Trending Fonts: Example of 3D font

3D Type

Statement making is the name of the game in trending fonts of 2024. Because of immense design innovations in AR, VR, and photo-realistic styling, 3D typefaces have made it onto our “one to watch” list for 2024. This is primarily down to how easy it is to customise. 

With 3D you can distort type easily, add depth and make the entire design more immersive. As experiential technologies make their way into the mainstream, we will no doubt see new and fantastic efforts that everybody will be scrambling to imitate. 3D is inherently artistic, so is there to be experimented and created with and can be both striking and informational simultaneously.

Some easy ways to incorporate 3D type into your own work is to manipulate “lighting” (use shadows), play with perspectives and use a sharp font on a blurred background.

Trending Fonts: Example of Brutalism font

Brutalism

We live in a society where pushing limits and breaking down stereotypes is part of the norm. That’s why we see Brutalism as one of 2024’s trending fonts.

Brutalism in modern typography perhaps reflects our current reality better than any of the other font trends we’re predicting for this year. It’s certainly where designers turn when they want to bend the rules of conventionality. 

When used correctly, Brutalism can feel raw and unpolished but in a purposeful way, conveying a sense of in-your-face authenticity to your users. This trending font style will add a sense of visual tension that can be extremely powerful, both in terms of short-term attention and long-term remembrance. Remember, brand memorability is key in this demanding digital age.

However, the effectiveness of Brutalism is often in the eye of the beholder. Not every business suits it or can pull it off. With the right sort of brand personality and positioning, you can do much worse than an edgy unique rebelliousness that could potentially turn site visitors into brand evangelists.

Trending Fonts: Simple Sans Serif

Simple Sans Serif

Despite the widespread return of more aggressive font trends like Brutalism, the minimalist movement is still going strong and is absolutely a steadfast 2024 trending font. This is best showcased by our steady fondness for simple sans serif typography. 

Sans serifs are generally seen as “cleaner” by designers, and “non-corporate” by marketers, which might explain their popularity within the startup culture. Whatever the reason for their longevity, they are smart, unobtrusive and tell a story without being visually demanding. When combined with strategic whitespace they can give forth an air of exclusivity, luxury and importance in a variety of industries too.

Some of the best fonts for web design (sans serif) include Helvetica, Verdana, Avant Garde, and Futura. In our expert opinion, the best font pairings in these trending fonts are Helvetica Neue/Garamond and Futura Bold/Souvenir.

Trending Fonts: Animated Typography

Animated Typography

There is a real movement right now towards animation in typography and we’re all in. We’re seeing more and more designs using trendy fonts that move and shift with the user, again offering an interactive and immersive feel to something the user may assume will be static and underwhelming. 

Of course, there are potential pitfalls with this approach. If the animation fails to fire what happens then? Is the intent of the website still clear to the user?

The best examples of animated types that we have seen don’t try to be too clever. They understand that getting the message across is the most important thing. The animation is simply a cool bonus which has the potential to delight new customers and keep users on the page.

Anything that moves too quickly flashes off-screen or is too hard to read will be an immediate turn-off and will probably mean lost business. Frankly, if it looks like it belongs in a terrible PowerPoint presentation circa 2002, it’s a hard no. If not, you’re probably good!

Trending Fonts of 2024

2024 sees the solidification of trendy fonts and modern typography not only being more fun to look at, but being recognised as a central pillar of great branding and design. Brands are beginning to understand that pushing the boundaries a bit and tearing up the font rulebook of what’s expected of them, can really pay off.

The best bit? It evidently is. 

If you’re struggling with your branding or website design and need a helping hand from a team of experts, dedicated to mastering those respective fields, simply contact the KIJO team today.

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