Web Design Background

AI in Web Design: How Artificial Intelligence is Transforming The World

  • 8 min read
  • February 28, 2024
AI in Web Design by KIJO

The AI industry market size is expected to be worth $266.92 billion by 2027. Not only that, but 86% of business executives in 2021 claimed that AI is going to be a “mainstream technology” at their companies. AI technology is undeniably growing and growing. It’s no secret that artificial intelligence is transforming the world and future of pretty much everything! So, what about AI in Web Design? What are the effects we’re seeing in our industry?

In this article, we explore just that. The KIJO team has assessed the benefits of AI in web design, as well as the problems. Below, we look at how we can begin embracing and harnessing artificial intelligence to our advantage as web designers and developers.

The Importance of AI in Web Design

A screenshot of the Davinci AI website

AI technology possesses the ability to learn, efficiently deliver information and take measured, data-driven decisions on its own. Scary to some, invaluable to others… 

In web design and development, when AI is applied this can mean the creation and maintenance of websites can become more accurate, quicker and cause less stress. Web design and development is a complicated, time-consuming task. AI-inspired solutions are revolutionising web designers and developers’ way of working and making all sorts of challenges more possible. This is proving very popular in the field, making it look more probable that AI is indeed here to stay. We think it’s going to become integral to the web design and development work force’s efficiency.  

How Can AI Help Web Design?

A selection of screenshots of various AI websites

There are a number of benefits to AI web design. Here are some we use, are open to using and are aware of here at KIJO:

Copywriting

Here at KIJO, we still work with human copywriters. But, AI and Natural Language Processing (NLP) are improving everyday. AI is now very able at analysing content and visitor profiles, and at understanding context. This means it can generate relevant, tailored text that matches a brand’s tone of voice quickly and accurately.

Generating Imagery

From logos to icons, illustrations to entire backgrounds, AI is capable of building realistic, original graphics and imagery. This can bolster the visual aesthetic of websites and, in turn, improve a site’s usability. 

Text to Video Creation

It’s not just images AI is able to create either. Take SORA, an application developed by OpenAI which can generate realistic and imaginative video and moving images from text instruction. Video greatly improves a website’s UX and bolsters engagement with a site enormously. This is an exciting and impressive step in AI web design’s development. 

Website Layouts & Design Ideas

AI web design can enable the creation of impressive, optimal website layouts. It does so by leveraging algorithms that meet a brief and are optimised for functionality. It can also generate suitable web design elements like colour combinations and readable fonts that not only match a brand but entice a client. 

Code Writing

AI in web design: codewriting

Website designers and developers can utilise AI to speed up and enhance their web development process. They can now use AI to optimise web design code for performance, security, accessibility, and plan code for web design using various methods like NLP, deep learning and computer vision. 

Improving UX/UI

AI can provide neat insights into visitor behaviour and their preferences. These can provide clear roadmaps to a more personalised, optimised experience for a site’s target audience. It can also be used to develop chatbots. Chatbots are where the user can be supported directly by artificial intelligence whether it’s problem solving or navigating to a certain page. This can greatly improve navigation, functionality and a site’s general look and feel. In turn, improvements here should boost SEO rankings for the site overall as well as bolstering customer satisfaction.

Quality Assurance

AI technology can be used for code testing and debugging a site. QA can be a complex process that can take a significant amount of time. It’s also susceptible to human error. AI can support web developers to perform QA quickly and accurately ensuring reliability and usability of a site faster.

The Problems with AI in Web Design

An image depicting an unlocked padlock over various 001100 coded numbers implying AI may be a security threat in web design

According to HubSpot research, 93% of web designers have utilised AI in some way to assist with their design or a design-related task. But, 6% hadn’t in the previous 3 months before the survey took place (1% weren’t sure). With web developers, it was 90% that had used it, 8% that hadn’t and 2% weren’t sure. So, what are the reasons behind this small group with AI hesitancies?

  • Security Concerns – Security is the first and most major point of concern for most. Developers need to ensure authentication processes and be certain that they’re protected against malware and cyber attacks. This is because AI can potentially store sensitive user data whilst also being able to perform some autonomous functions. These can be manipulated if not properly protected. 
  • Data Integration – AI needs to get its information from somewhere. Developers need access to a sizable amount of data for training or refining the AI powered models they build into their sites, apps or other projects. They’ll also require accessible, secure and efficient methods that allow them to collect and integrate needed data into databases and existing systems. 
  • Cost Investments – Utilising AI comes at a price. So, you have to be sure of your return on investment before committing to implementing AI within your project. This can put off designers and developers and their companies. Being able to forecast the expected growth of your AI system and assess whether you’ll need more expertise knowledge and additional data sourced and inputted further down the line. Knowing what these additions may cost is also a factor of consideration. 
  • Reliability – According to the same HubSpot research, 14% of designers feel that AI tools return poor and/or inaccurate results, so don’t feel it’s reliable enough yet. 

Is AI in Web Design a threat to Front End/Back End jobs?

AI in Web Design: an AI generated  pink and black image of a metallic, robotic face emerging from the side of a building in a busy city

Although AI presents some risks as highlighted above, the general consensus in the industry – and a view we share here at KIJO – is that AI is not a threat to front end or back end positions in web design and development. It’s impossible to replace the human brain. AI can and will never be better than a human. Human creativity, intricate technical challenges and a human’s general expertise is irreplaceable. 

However, AI is a powerful tool that can automate time consuming tasks and improve work efficiency ten fold. Whilst we believe it won’t replace people, it will leave reluctant designers and developers in the past. We must embrace and adapt with it. Design businesses, including us at KIJO, need to be ready, willing and proactive when it comes to AI web design.

How to Begin Embracing AI Web Design

A screenshot of GPT-4's website

Embracing AI web design and development doesn’t have to be a daunting experience. A great first step to take is to simply begin reading and reviewing the advancements in AI across web design and development and generally becoming knowledgeable of AI technologies. Having your finger on the pulse is necessary across all sectors of this industry. So, simply making AI one of those pulses is a good place to start. 

Here at KIJO, we are building on a data driven culture and embracing the fact that the more thorough our data is, the more informed and accurate our decision making can be. This means AI will only support and be a natural next step for us. Particularly within this culture that we want to drive. This is becoming a solid normal practice across many industries now too. 

Training and developing our team’s skills has always been a priority for us at KIJO. In this demanding, ever-changing digital age, this is necessary in order to stay up to date. It will keep our designs fresh, modern and relevant. We encourage our team to train up in AI literacy because of this. It is something we believe all web design businesses should begin doing if they want to stay ahead of the curve.

Looking to the Future of AI Web Design

It’s undeniable. AI is having an enormous effect on web design and development and it’s an effect we should be embracing. AI can support us with data analysis, problem solving, code writing and help us understand and connect with a site’s user better. It’s here and here to stay. It will be forever upgrading, enhancing and helping humans get their jobs done well and efficiently. 

As long as it remains a complimentary tool of support, we here at KIJO are very pro artificial intelligence in web design and development. The team are open to the enhancements it can provide to our workflow. We think its developments are encouraging, promising and undoubtedly exciting. 

If you think our expert, professional team at KIJO can help you build, upgrade or maintain your website, then please don’t hesitate to contact us today.

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