Your website is often the first (and sometimes only) impression a customer will have of your brand. Whether you’re launching a new store or refining an existing one, great eCommerce website design can dramatically improve user experience, increase trust, and boost conversion rates. But, what exactly makes an eCommerce website stand out?
In this article, the KIJO team (we’re specialists in website design in Birmingham) highlight five of the best examples of eCommerce website design — and first, take a closer look at what makes an eCommerce website truly excellent in the first place.
Designing an eCommerce website goes far beyond choosing the right colours or uploading slick product photos. A truly effective online store seamlessly combines form and function, balancing visual appeal with technical performance and usability.
Here are some key elements every top-performing eCommerce site should include:
Visitors should be able to find what they’re looking for within seconds. That means intuitive menus, clear category labels, and logical product filtering. A confused customer is a lost sale.
With over 63% of traffic now coming from mobile devices, your site must look and work flawlessly on smartphones and tablets. Responsive design isn’t optional; it’s now standard.
Today’s shoppers have zero patience for slow sites. Every second of delay can significantly impact conversion rates. Optimising images, reducing scripts, and using reliable hosting are all essential.
Related Read: Why Slow Loading Websites Are Bad For Business (and How to Fix It)
Your eCommerce website design should instantly reassure visitors they’re in safe hands. Displaying customer reviews, clear return policies, secure payment badges, and recognisable delivery options can help build trust fast.
A lengthy or confusing checkout is one of the main reasons customers abandon their baskets. Use a simple, step-by-step process, offer guest checkout, and keep form fields to a minimum.
Great design reflects your brand personality. Everything from typography and colour palette to tone of voice should feel cohesive and authentic to your business.
Detailed product pages with sharp images, zoom functionality, accurate descriptions, and videos (if possible) help buyers make confident decisions.
How does your own site measure up against these principles? Remember, sometimes even the smallest improvements can make a huge difference!
We asked our in-house Senior UX/UI Design Expert, Danny Findon-Kent, to analyse and reflect on five eCommerce website designs. These sites accomplish a near-perfect balance of usability, aesthetics, and commercial effectiveness. They set the standard for what a modern, eCommerce store should be.
Natty Garb is a fashion house based in New Delhi, India. It was established in 2016.
“Natty Garb nails the art of personality-driven design. Its bold colours, chunky type, and playful illustrations create a visual identity that feels as rebellious and unforgettable as the brand itself.”
Spylt is Utah-based brand that sells high-protein, caffeinated, sugar-free milk drinks.
“Spylt’s use of dark mode, neon highlights, and gritty video textures gives it a raw edge that doesn’t just look cool; it feels like a subculture. It’s immersive, unapologetic, and totally on-brand.”
Moooor is an Italian brand specialising in complete, natural and vegan superfood supplements.
“What I love about MOOOOR is the discipline in its design. The neutral tones, careful spacing, and ultra-clean typography let the products and messaging breathe. Its design is a calming experience.”
UK brand Koffiracha makes and sells a specialty plant-based hot sauce infused with single-origin coffee.
“Koffiracha blends heat and heritage beautifully. The energetic gradients and handmade textures elevate a simple condiment into something that feels crafted, curated, and premium.”
Collider is a non-alcoholic beer brand based in the UK.
“Collider takes a bold leap by fusing wellness with sci-fi. Its vibrant, tech-forward aesthetic creates a world that feels exciting and different; something you want to be a part of.”
The scope of any website can vary enormously. After a complimentary 30-minute consultation call with Kirk Thompson, KIJO’s Head of Partnerships, the KIJO team (we’re a Birmingham web design agency) will be able to produce a proposal for your project that will include costs. As a starting point though, a budget under £10,000 would not be realistic for an eCommerce website that is going to move your business forward.
The Holyrood Distillery team partnered with KIJO to enhance their digital presence through the development of a brand-new eCommerce website.
As a result, organic traffic increased by 108% over 12 months, and eCommerce revenue grew by an impressive 400% month-over-month.
Read the full case study here!
Designing a successful eCommerce website isn’t just about looking good. It’s about creating a seamless, trustworthy, and engaging experience that guides users from first click to checkout. The five websites we’ve explored here (handpicked and reviewed by our Senior UX/UI expert, Danny Findon-Kent), show exactly how design can drive real business results when done right.
Planning a full redesign or looking for small ways to improve your existing site? Take inspiration from these best-in-class examples. Focus on usability, speed, trust, and brand consistency. Remember, even subtle changes can lead to meaningful improvements in conversion and customer loyalty.
Need help applying these principles to your own site? The KIJO team (we’re experts in website design in Birmingham) are here to guide you through it.
Need expert guidance on your eCommerce website design, or considering working with an expert agency for your next digital project? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. Let’s bring the vision of your recruitment brand to life — book your free consultation via the link below:
