Did you know that conversions drop by up to 95% if a webpage is cluttered or has too many elements? SE Designs’ – a remote interior design company offering full design services – interior design website design was falling short in several areas. This included user navigation and a cluttered design, making it difficult to attract the high-end clientele the business was targeting.
SE Designs approached KIJO for our web design help and expertise. After poor experiences with self-builders in the past, the company’s founder felt it was time to “level up” and create a more sophisticated online experience. So, we set to work. We delivered a sophisticated sitemap, improved navigation, and a sleek, streamlined mobile-responsive design. Here’s how we did it!
Related Read: The SE Designs Case Study
From the client’s feedback and our observations, we identified several core issues with the SE Designs existing interior design website design:
The existing website’s shortcomings resulted in a poor user experience. It was failing to meet SE Designs’ business goals of attracting more enquiries and projecting a high-end brand image.
So, what did we do to solve these issues?
KIJO developed a targeted redesign strategy to resolve these challenges and elevate the user experience. We set out to gain an improved navigation, design, and overall functionality.
We streamlined the sitemap to focus on the most important sections — Projects, Services and the About page. The homepage was simplified with a focus on SE Designs’ portfolio and services, and the word count was reduced significantly across the website in order to focus on key messaging. This allowed for cleaner visuals and easier navigation, enabling users to find what they were looking for without distraction.
A design system was created that introduced a more neutral, high-end colour palette and cleaner typography. We designed 17 contemporary blocks on WordPress that reflected a modern, professional aesthetic. The logo was also updated with a more legible typeface, however it maintained the simplicity of the original design. This approach aligned SE Designs’ digital presence with its premium more luxurious identity.
To enhance user engagement, we introduced interactive elements like the dynamic side-scrolling project block, which showcased SE Designs’ portfolio in a more engaging way. The side-scrolling feature allowed for unique background colours per project. This added visual interest and variety whilst maintaining a cohesive design.
A mobile-first approach was adopted (as with every project) to ensure seamless functionality across all devices. The mobile version of the website was fully optimised. Now, each section responding appropriately to the screen size. This resolved the previous mobile usability issues.
We introduced prominent calls-to-action (CTAs) throughout the website. These include a clear navigation button, secondary CTAs throughout the content sections, and large CTA blocks at the bottom of each page. These encouraged users to take action, such as booking an introductory call, leading to an expected increase in enquiries.
The redesigned SE Designs website addresses the key challenges present in the previous version. It offers a cleaner, more high-end user experience that’s aligned with the company’s brand. The 17 contemporary blocks designed for the WordPress website clearly achieve a modern, professional look. The neutral colour palette, cleaner typography and updated logo now convey a high-end, sophisticated image that aligns with SE Designs’ brand too.
The modern visuals, interactive design and simplified, improved navigation together create a seamless user journey. This works to encourage engagement and conversions.
The simplified sitemap and reduction in copy makes navigation more intuitive. User tests have shown that 95% of users successfully completed tasks. The tasks set were navigating to a specific project and making an enquiry. This proves the improved ease of use.
We surveyed an impartial group of users. We asked them the question, “Does this website convey the image of a high-end, modern interior design brand?”. 100% responded positively. This indicates that KIJO has created a website that mirrors the brand’s premium services.
By increasing the visibility and frequency of CTAs across the SE Designs website, we expect to see a rise in enquiries too. Ongoing tracking of conversions will confirm how well the redesigned website is driving business growth.
KIJO has successfully transformed SE Designs’ digital presence into one that reflects its high-end services whilst being user-friendly. Early feedback and key performance indicators show that our updated interior design website design is boosting user engagement. This is likely to drive more enquiries. These promising results set the stage for the company’s continued growth and success.
Think we could do the same for you? Book a consultation with Kirk Thompson, our Head of Partnerships.
If you’re ready to unlock your website’s potential, why not start your redesign journey with us today? Book a complimentary, 30-minute consultation with our Head of Partnerships & Co-Founder, Kirk Thompson. Let’s get you the conversions your business deserves — book your free consultation via the link below: