Glossary
Terms

0-9

404 Page

A 404 Page is also known as an “Error Page” or “Page not Found” page. It’s a page that appears on your website when a user has reached a URL destination that doesn’t exist on your website.

Web Design
A

A Records

A Records are the records that map or relay a domain to a physical IP of the hosting hardware or software to said domain.

Web Design
A

APIs

API stands for Application Programming Interface. It’s the software intermediary that allows two applications to communicate with one another. It could be seen as a Digital Translator between two different softwares.

Web Design
B

Backend

The Back-end of a website is the side which isn’t accessible to the general public or visitors. Generally the back-end includes access to the website’s information structure, any applications on-site and the content management system which the website is built on.

Web Design
B

Bad Neighbourhood

A “Bad Neighbourhood” is exactly what you think it is but digital. It’s a part of the internet that you wouldn’t want your website associated with. It’s a term used in SEO when discussing link building. The premise is to avoid getting links from websites that are not appropriate to your website’s market or niche.

Marketing
B

Brand Loyalty

Brand Loyalty is in reference to the tendency of customers to buy products or services on a recurring basis from the same brand or company as opposed to others.

Branding
B

Breadcrumbs

Breadcrumbs or “Breadcrumb Trail” is a secondary navigation tool that is used to indicate the user’s current location on a website or web application. It highlights the pages within the URL path to show what the page before is.

Web Design
B

Breakpoints

A breakpoint is “the point” where a website’s content and design will adapt responsively and change in order to provide a better user experience. Eg: From Desktop to Mobile dimensions.

Web Design
C

Caching

In computing and web design, Caching is a data storage layer which houses a subset of data. The cache is similar to the idea of pre-loaded information that allows future requests for data to be served quicker as a percentage of data is already “pre-loaded” or cached.

Web Design
C

Cookie

Cookies are text files that contain small snippets of data, for example a username, email and/or password, that is used to identify your computer when using and/or navigating a network.

Web Design
C

cPanel

cPanel is a server and site management platform. It’s the software used to “log in” to the server end of your website.

Web Design
C

CSS (Cascading Style Sheet)

CCS more formally known as Cascading Style Sheets and used to dictate the visual aesthetics and formatting of websites and pages.

Web Design
D

Database Migration

Database Migration is the process of transferring data from one source, a server, to another. This can be done by transferring a single database or multiple ones at the same time.

Web Design
D

DNS Records

DNS records, also known as “Zone Files” are the instructions housed on servers that provide the required information about a domain including the Domain Name and IP Address.

Web Design
D

Domain

A domain is the “virtual address” or name in which a website is easily identifiable. It is essentially the front-facing part of the address, with the backend being the IP address. 

Web Design
F

Favicon

A favicon is an icon associated with a website. It’s displayed in the address bar of a browser tab or the image next to a website in your bookmarks list.

Web Design
F

Focal Point

A website’s focal point is an area of interest and emphasis. It’s the section in which you want the user’s eye to be drawn too. These are commonly headlines, call-to-action (CTA) buttons or other clickable objects.

Web Design
F

Front End

The front-end, by definition, is the opposite of the back-end. The front-end refers to all the elements on a website which are viewable and accessible to the generally public or visitors to the website. The front end content includes pages, images and posts.

Web Design
F

Footer

A website Footer is the section at the bottom of web pages. It typically contains the websites copyright notice, policies and core page navigation. 

Web Design
G

Guerilla Marketing​

Guerilla marketing is an unconventional method of marketing used to promote a product or service.

Marketing
G

Guest Blogging

Guest Blog posting is a technique used in SEO in which a 3rd party website publishes an article written by you in order to promote yourself.

MARKETING
H

Header

A website header is the top section of your web page. Common elements contained in the header is the website logo, brand or slogan. Additional elements that can appear are things like navigation links, primary call to action, contact information and icons: such as the hamburger menu, site search or basket (if e-commerce).

Web Design
H

Host / Hosting

Hosting is a service where something is stored virtually and accessed via individuals or organisations outside of the place where it is hosted. 

Web Design
H

HTML (Hypertext Markup Language)

HTML stands for Hypertext Markup Language. It’s the primary language that websites and pages are written in. Its intended use is to deliver content whilst CCS dictates the layout and styling of said content.

Web Design
H

Hyperlink

A Hyperlink is a link within a hypertext document to another location. It is activated by clicking on the linked asset, typically a word or image.

Web Design
I

iFrame

An iFrame stands for inline frame. It’s a HTML element that loads another page or object within the page. It can be used for displaying videos hosted on other platforms, servers and websites.

Web Design
I

Input Fields

Input fields are an element in interface design which allows non-standardised responses to be inputted into a website. Eg: the fields of a contact form which users fill in.

Web Design
J

JavaScript

JavaScript is the dynamic programming language or code that is implemented to simplify and enhance HTML code.

Web Design
L

Landing Page

A Landing Page is a standalone page on your website that is seperate from the rest of the site used for a specific reason. A common use of landing pages is if your running a specific campaign to capture emails or to promote an on-page advert.

Web Design
L

Loading Speed

Loading Speed is as the name suggests. The speed in which a website is loaded and presented from the server to the end user.

Web Design
M

Magento

Magento is another content management system, but is an open source platform specifically designed for eCommerce.

Web Design
M

Mega-Menus

Mega Menus or Megamenu are expandable website menus that can display more choices than that typically available in the main navigation.

Web Design
O

Open Source

Open-source is software or methods in which the original source code or process is made public, can be redistributed and even modified by others.

Web Design
P

Parallax Scrolling

Parallax Scrolling is a technique used in web design whereby the website background moves at a slower pace than the elements within the website’s foreground.

Web Design
P

Payment Gateway

A Payment Gateway is a software or programme which acts as a middle man or “Gatekeeper” to protect customers payment data. It’s the bridge which relays the customers account and/or bank details to the merchant or seller.

Web Design
P

PHP (Hypertext Preprocessor)

PHP is also known as Hypertext Preprocessor. PHP is a server side programming language that is used to connect websites to databases.

Web Design
P

Plugin

A plugin is a software add-on that is in addition to the original program or software. Its utilisation is that it enhances the programmes or softwares existing capabilities.

Web Design
R

Responsive Layout

A Responsive Layout refers to a web design approach that responds to a users behaviour and environment. An example of this is that the design alters depending on the screen size and resolution.

Web Design
S

Schema

Website Schemas or “Schema” is a collection of words or tags in a shared vocabulary that is used by search engines to assist them in providing refined search results.

Web Design
S

Search Box

A search box also known as a search field or search bar is a website element used to search and find the pages on site for information related to the specific query.

Web Design
S

SERP(s)

SERPs stands for Search Engine Results Page. This is the list of websites or links that appear when a query is completed on something like a search engine. Eg: Google Results.

Marketing
S

Server

A Server is computer hardware (device) or software (computer programme) that provides functionality or a service to other programs, devices or users.

Web Design
S

Session

A Session refers to the connection between a client and server computer where information is communicated or exchanged.

Web Design
U

URL

URL stands for Uniform Resource Locator. A URL is a specific location on a website. It specifies where something can be located on the internet and is the equivalent of a digital address.

Web Design
U

User Journeys

A user journey is the term used to explain a person’s experience during a single session when using and navigating a website or app.

Web Design
U

User Testing​

User Testing is the process where a website or app interface and functions are tested by real users who are tasked to perform specific tasks to discover any problems with the prototypes, designs, development or build.

Web Design
U

UX (User Experience)

UX is an acronym for User Experience. It’s a design process that web developers use to create websites with a focus on the end user’s experience and how they interact with your website.

Web Design
V

VPN

A VPN is a virtual private network. It affords the user protection by masking the IP address of a device by encrypting data and routing it through secure networks on different servers.

Web Design
W

Wireframe

A wireframe is a proposed layout of a website page. It’s used to show what elements will exist on the page. It is used to act as a blueprint of the individual elements and the structure as opposed to any styling choices.

Web Design
W

WordPress

WordPress is a content management system, written in PHP that utilises MySQL databases.

Web Design
X
XML Sitemap

A XML sitemap is a file hosted on a website that lists pages and posts to benefit the search engines in their ability to crawl and index said website.

Web Design
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