B2B Quote is the UK’s leading platform for tender alerts. Users can receive alerts relevant to their industry and apply for available tenders. KIJO was tasked with designing and developing a new website and tender platform to improve the user experience and increase the conversion rate of traffic to sign-ups.
The Challenge: Design a Website That Inspired User Action
B2B Quote’s website needed easier navigation for users to stay on page. They were already the number one player in the UK tender market, but their website wasn’t pulling in the traffic it ought to. It was our job to finetune the visuals, rethink the customer journey and provide our client with a website that converts.
Our Solution: Engaging Visuals and Clear User Journeys
At KIJO, we don’t simply make websites, we design experiences. Every design element was created with a user action in mind. In this instance, our goal was to encourage the user to register an account. Using repetition, confident language and clear visual communication, we did just that. The page is equal parts interactive and informative, with key statistics, a simple explanation of how the platform works and details of their awards.
B2B Quote’s target audience ranges from SMEs to large corporations and blue-chip companies. Our designs needed to be targeted enough to engage every site visitor and general enough to reflect the broad target market. We created a range of bespoke illustrations that depicted the nature of B2B’s business and combined this with an engaging website experience. These striking visuals not only enhance the user experience but provide visual markers that demonstrate how the process works. Created in-line with B2B’s existing style, the illustrations provide an additional element to the brand as a whole.
With a primary goal to increase user registration, it was essential for the registering and booking sections of the site to provide clear information and seamless functionality. Sections that call users to action and interactive features can transform a website’s performance. We used clean, elegant layouts and large forms when creating B2B’s booking and registering screens.
Once we had achieved ideal functionality, it was time to earn the trust of every user. We created a variety of trust signal sections which are interspersed throughout the website. These snippets of useful information, case studies and quotes, serve to establish trust in the brand and help to increase conversions.
Final Thoughts: Balancing Professionalism & Visual Intrigue
We designed a functional, informative and engaging website for our clients at B2B Quote. We managed to maintain a balance between professionalism and visual intrigue all while creating a user experience that encourages conversions.
