Interactive Website Examples

If you didn’t know it already, interactive content is one of the most powerful tools in a modern marketer’s arsenal. It not only grabs your audience’s attention but also encourages deeper engagement, builds stronger connections with users, and supports interactive content marketing strategies… That convert!

Quite frankly, static content often isn’t enough. Users crave experiential, immersive online experiences (particularly Gen Z which we’ll come on to!) and that’s exactly what interactive content offers. Whether you’re trying to boost dwell time, reduce bounce rates, or improve conversions, interactive features can definitely help.

At KIJO (we specialise in website design in Birmingham), we’ve curated five of the best interactive website examples to inspire your next web project. These examples highlight how creativity and functionality can come together to deliver measurable results.

But before we dive into the list, let’s explore the fundamentals of interactive content, how it appeals to different generations, and why it’s fast becoming a go-to technique in digital marketing.

Related Read: 3 Mega Menu Examples To Inspire, Innovate & Transform Your Website Design

What is Interactive Content?

Interactive content is any web-based element that invites user participation. This could be anything from quizzes and polls to interactive infographics, scrolling animations, sliders, maps, calculators, or even games.

Unlike linear content (which users consume passively) interactive content encourages active engagement, making users part of the experience. This creates a more memorable brand interaction and often leads to better user outcomes.

Interactive content is a key component of effective interactive content marketing strategies, enabling brands to gather data, personalise experiences, and increase user satisfaction.

What Is the Difference Between Linear Content and Interactive Content?

Linear content refers to traditional forms of media like blog posts, articles, or videos that users consume in a fixed, one-way flow. It’s passive and doesn’t change based on the user’s behaviour.

In contrast, interactive content requires active input from the user. It responds to their actions and creates a two-way conversation. For example:

• A blog post (like this!) = linear
  
• A “Which strategy is best for your brand?” quiz = interactive
  
• A product explainer video = linear
  
• A scroll-triggered animation that reveals key features = interactive

Interactive content is more personalised, more immersive, and more likely to keep users on your website longer; ideal for those looking to increase engagement and conversions!

Related Read: 21 Stunning Blog Layout Examples You Must See!

What Is Interactive Content for Gen Z?

Gen Z (born roughly between 1997 and 2012) have grown up in a digital-first world. Therefore, they typically expect instant gratification, seamless design, and highly interactive experiences. Static pages often feel outdated to them. In fact, 66% of Gen Z prefer interactive content.

If you market to Gen Z, you should consider using content on your website like:

• Interactive stories and swipe-through formats (think Instagram and TikTok style)
  
• Gamification elements, like quizzes, challenges, and points
  
• Real-time personalisation, such as product finders or configurators
  
• Augmented Reality (AR) for virtual try-ons or previews

If your website doesn’t provide interactive content, it’s much more likely that your Gen Z target audience will click away.

Related Read: How Augmented Reality is Transforming the Website Landscape

What Type of Content Do Millennials Prefer?

Millennials (born between 1981 and 1996) value authenticity, education, and convenience. 65% favour content that is purposeful, useful, relevant, and offers practical takeaways. 

Interactive content that resonates with millennials includes:

• Interactive guides and tutorials
  
• Calculators (e.g., mortgage, savings, ROI tools)
  
• Surveys and personality quizzes
  
• Interactive timelines or case studies with clickable layers

They also appreciate when content feels tailored to their needs; another area where interactive elements can shine.

Why Is Interactive Content Most Effective?

There are several reasons interactive content outperforms traditional formats:

• Higher engagement: Users are more likely to stay and interact with your site.
  
• Better conversion rates: Interactive content guides users through the funnel.
  
• More shares: Engaging quizzes or tools are more likely to be shared on social media.
  
• Improved data collection: You can capture user preferences and behaviour naturally.
  
• Enhanced brand perception: It demonstrates innovation, attention to detail, and user-centric design.

According to Demand Metric, interactive content converts buyers 70% of the time. BuzzFeed once reported that 96% of users complete their sponsored quizzes. This proves how powerful interaction can be in retaining attention.

KIJO’s 5 Interactive Content Examples

If you’re seeking real-world inspiration, here are five interactive website examples handpicked by the KIJO team:

Codrops’ Pinned Sections

A hub for web design innovation Codrops uses pinned sections that dynamically update as you scroll.

“It’s a clever alternative to carousels. It holds your attention and makes the imagery stand out beautifully.”
– Jordan Thompson, KIJO’s Co-Founder

Codrops’ Alternative Grid Animations

Another Codrops feature uses 3D grid animations to bring content layouts to life.

“Grids are usually static. This adds movement and depth, making everything more engaging.”
– Jordan Thompson, KIJO’s Co-Founder

Mimco’s Multiple, Unique Navigation

Investment firm Mimco Capital mixes standard scrolling with interactive drawer navigation, accessed via cursor drag.

“It encourages exploration and feels completely bespoke to the brand.”
– Danny Findon-Kent, Senior UI/UX Designer

Explicit Promotion’s Animated UI

Explicit Promotions impresses with a scroll-activated, animated UI demo.

“It’s a smart way to showcase a product in detail — captivating without needing a video.”
– Jordan Thompson, KIJO’s Co-Founder

Trionn’s Custom Cursor

Indian design agency Trionn features a smoky cursor trail that follows user interaction.

“It’s simple but creative – and it instantly makes you want to explore more.”
– Jordan Thompson, KIJO’s Co-Founder

Is It Time to Consider Interactive Content and Marketing for Your Business?

The examples above show how interactive content can turn a standard website into an immersive and unique brand experience.

Whether your goal is to increase conversions, collect richer customer data, or simply stand out from your competition, interactive content marketing provides a proven (and fun!) path forward.

Is it time to upgrade your website with interactive content? If you’re unsure where to start, the KIJO team is here to help. We’re completely passionate about UX, design, and development, we craft websites that don’t just look good; they perform.

Ready to create something really memorable? Contact us today.