If you didn’t know it already, interactive content is one of the most powerful tools in a modern marketer’s arsenal. It not only grabs your audience’s attention but also encourages deeper engagement, builds stronger connections with users, and supports interactive content marketing strategies… That convert!
Quite frankly, static content often isn’t enough. Users crave experiential, immersive online experiences (particularly Gen Z which we’ll come on to!) and that’s exactly what interactive content offers. Whether you’re trying to boost dwell time, reduce bounce rates, or improve conversions, interactive features can definitely help.
At KIJO (we specialise in website design in Birmingham), we’ve curated five of the best interactive website examples to inspire your next web project. These examples highlight how creativity and functionality can come together to deliver measurable results.
But before we dive into the list, let’s explore the fundamentals of interactive content, how it appeals to different generations, and why it’s fast becoming a go-to technique in digital marketing.
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Interactive content is any web-based element that invites user participation. This could be anything from quizzes and polls to interactive infographics, scrolling animations, sliders, maps, calculators, or even games.
Unlike linear content (which users consume passively) interactive content encourages active engagement, making users part of the experience. This creates a more memorable brand interaction and often leads to better user outcomes.
Interactive content is a key component of effective interactive content marketing strategies, enabling brands to gather data, personalise experiences, and increase user satisfaction.
Linear content refers to traditional forms of media like blog posts, articles, or videos that users consume in a fixed, one-way flow. It’s passive and doesn’t change based on the user’s behaviour.
In contrast, interactive content requires active input from the user. It responds to their actions and creates a two-way conversation. For example:
Interactive content is more personalised, more immersive, and more likely to keep users on your website longer; ideal for those looking to increase engagement and conversions!
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Gen Z (born roughly between 1997 and 2012) have grown up in a digital-first world. Therefore, they typically expect instant gratification, seamless design, and highly interactive experiences. Static pages often feel outdated to them. In fact, 66% of Gen Z prefer interactive content.
If you market to Gen Z, you should consider using content on your website like:
If your website doesn’t provide interactive content, it’s much more likely that your Gen Z target audience will click away.
Related Read: How Augmented Reality is Transforming the Website Landscape
Millennials (born between 1981 and 1996) value authenticity, education, and convenience. 65% favour content that is purposeful, useful, relevant, and offers practical takeaways.
Interactive content that resonates with millennials includes:
They also appreciate when content feels tailored to their needs; another area where interactive elements can shine.
There are several reasons interactive content outperforms traditional formats:
According to Demand Metric, interactive content converts buyers 70% of the time. BuzzFeed once reported that 96% of users complete their sponsored quizzes. This proves how powerful interaction can be in retaining attention.
If you’re seeking real-world inspiration, here are five interactive website examples handpicked by the KIJO team:
A hub for web design innovation Codrops uses pinned sections that dynamically update as you scroll.
“It’s a clever alternative to carousels. It holds your attention and makes the imagery stand out beautifully.”
– Jordan Thompson, KIJO’s Co-Founder
Another Codrops feature uses 3D grid animations to bring content layouts to life.
“Grids are usually static. This adds movement and depth, making everything more engaging.”
– Jordan Thompson, KIJO’s Co-Founder
Investment firm Mimco Capital mixes standard scrolling with interactive drawer navigation, accessed via cursor drag.
“It encourages exploration and feels completely bespoke to the brand.”
– Danny Findon-Kent, Senior UI/UX Designer
Explicit Promotions impresses with a scroll-activated, animated UI demo.
“It’s a smart way to showcase a product in detail — captivating without needing a video.”
– Jordan Thompson, KIJO’s Co-Founder
Indian design agency Trionn features a smoky cursor trail that follows user interaction.
“It’s simple but creative – and it instantly makes you want to explore more.”
– Jordan Thompson, KIJO’s Co-Founder
The examples above show how interactive content can turn a standard website into an immersive and unique brand experience.
Whether your goal is to increase conversions, collect richer customer data, or simply stand out from your competition, interactive content marketing provides a proven (and fun!) path forward.
Is it time to upgrade your website with interactive content? If you’re unsure where to start, the KIJO team is here to help. We’re completely passionate about UX, design, and development, we craft websites that don’t just look good; they perform.
Ready to create something really memorable? Contact us today.
