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So, you’re on the hunt for website design inspiration? Lucky for you, you’ve landed in the right place!
At KIJO – a web design agency in Birmingham – we live and breathe web design. We know exactly what makes a website stand out, whether that’s bold visuals, slick animations, or clever storytelling. And, to be honest: we’ve also seen what not to do (hello, clunky layouts and confusing navigation – head on over to our list of worst websites for that!)
We thought it would be useful for our audience of marketing managers and business owners who are considering a new website to pull together a KIJO Lookbook. That lookbook is right here and it consists of 20 cool websites that we’ve discovered on the internet. From sleek eCommerce stores and futuristic SaaS platforms to immersive brand experiences, these sites prove that great web design is never one-size-fits-all.
Whether you’re a marketing manager looking for ideas for your next website iteration, or a business owner ready to refresh your online offering, we’re confident that these cool website designs will spark the freshest inspiration!
Related Read: 32 Bad Websites (The Worst!) + Bad Design Examples
Before we jump into our cool websites list, let’s answer the big question: what actually makes a site the best?
It’s not just about looking good (though strong visuals are obviously essential). The best websites actually combine three key elements:
When these come together, you don’t just have a website; you have an experience. And that’s what separates good websites from great, cool websites.
Related Read: Master UX Best Practices: 16 Proven Tips for Exceptional Website Design
Here’s our curated list of websites that are not just pretty. They’re powerful, purposeful, and packed with ideas you can borrow for your own brand.
Luxury printing house Nava Press nails interactive design with side scrolling, custom cursor effects, and a clever hover-to-connect menu. Subtle animations give the whole site a polished, distinctive feel. A great site to kick off our cool websites list!
Related Read: 5 Interactive Website Examples That Will Engage Your Audience
Global payment platform due turns what could be a dry subject into something vibrant. The balance of monochrome and bold colour pops makes the site modern, whilst smooth motion brings its storytelling to life.
Stylish furniture shop Props is a masterclass in eCommerce done differently. Think: animated product carousels, seamless scrolling, and an engaging custom cursor. And, all without losing usability.
Paris-based law firm Wordstone proves even legal sites can look cool. We love how the subtle scrolling animations add elegance without distraction.
Related Read: KIJO’s 5 Best Law Firm Websites
Former motorcycle racer turned stuntman Kieran Clarke uses bold imagery and cinematic video to showcase his bespoke vehicle work. The unique layout reinforces his personal brand perfectly (and is genuinely cool website design!).
Finance… But, make it futuristic. Luxembourg’s Mimco Capital features a visual mega menu with slider interactions, sleek styling, and just the right dose of “wow” factor.
Panasonic Connect – a true B2B giant – offers an interactive 3D set experience, guiding you through Panasonic products in a playful yet professional way. A brilliant PR tool that makes you want to click deeper.
HR software is so easy to make boring, but not with Zelt. Its playful landing page design is fresh, engaging, and totally different from the typical SaaS template.
Related Read: 5 of the Best SaaS Websites for Design Inspiration (+ Examples)
This fashion-meets-AI brand brings glitch hover animations and futuristic aesthetics together. The result? Neocultural Couture site feels as bold as its cultural inspirations.
With huge typography, bold CTAs, and impactful visuals, Energy Park’s site doesn’t whisper – it shouts (in the best way). Perfect for making electric charging solutions feel exciting.
Sign up to our daily newsletter – The KIJO Klique – designed to keep busy marketers and business owners inspired, in-the-know, and on top of trends!
Health supplements meet high tech. Organimo’s fully immersive, seamless 3D scroll experience makes you feel like you’re right inside the brand story!
This SaaS platform takes complex features and explains them through crisp graphics and high-quality motion design. EventBeds proves clarity can also look cool.
Realty group Magma grabs attention with vibrant colours and 3D illustrations, cleverly explaining services in a way that’s visually engaging and captivating.
Related Read: 5 Estate Agent Websites That Have Amazing Designs
This ain’t your average blockchain site. Shardeum goes all in with unique colour palettes and bold creative choices. Love it or hate it, you certainly won’t forget it! A cool website, for sure.
Luxury watchmaker Tag Heuer blends luxurious motion with sporty energy. The 3D scroll effect is as sleek as their timepieces, and really captures the essence of the brand. That’s what makes this an example of the best website design.
Another watch brand, another wow. Swiss watchmaker Longines’ product promotional microsite uses expansive video and side scrolling to immerse you and captivate you in the brand’s story. This website is great for design inspiration.
Parcel app Custo opts for clean simplicity. With bold typography, monochromatic visuals, and sharp imagery, it proves minimalism can be just as powerful.
Australian skincare brand Kit: uses red as a hero colour without overwhelming the design (which is notoriously hard to do!). Excellent typography makes this one stand out as a great website for inspiration.
Recruitment sites aren’t usually exciting, but YoungCapital Next is different. Its vibrant colours and playfully unique scroll interactions make it pop against competitors.
Related Read: 5 Standout Examples of Recruitment Website Design to Inspire Your Agency
Sandclock – a wealth creation company – uses 3D illustrations, hover and drag micro-interactions, and engaging visuals to make wealth creation feel modern and approachable. It all feels very interactive – and ultimately engaging – and closes out our list of cool websites!
There you have it! 20 cool websites that show just how diverse, interesting and creative web design can be. From law firms to luxury watches, HR tech to fashion, there’s something here to inspire every brand.
Want more ideas? Run a blog? Check out our article on Blog Website Design which contains 21 stunning blog layout examples you must see!
Sign up to our daily newsletter – The KIJO Klique – designed to keep busy marketers and business owners inspired, informed, and ahead of the curve. Fresh insights, cool websites, and clever marketing ideas delivered straight to your inbox every day!
